Accredited Luxury Home Specialist Training Seminar Training Class

Accredited Luxury Home Specialist Training Seminar Training Seminar

• How to enhance, expand, and refine your services to appeal to the luxury home market
  
• How to find, market, and present yourself to affluent buyers and sellers with confidence
  
• Detailed luxury home market trends, staging tips, and key presentations techniques
  
• Specialized luxury buyer and seller needs
  
• Development and delivery of unique, high-level services
  
• Representation issues
  
• Liability and risk management
  
• Builder services
  
• Personal marketing
  
• ???and much more!

• The Price of the
• Home
  
• Location - Exclusive Areas
  
• Size - Is Bigger Better?
  
• Amenities - The Comforts of Home
  
• The Simple Luxury Home Definition
  
• Luxury Home Numbers - Local Statistics
  
• New Money VS Old Money Wealth
  
• The Luxury Home Client
  
• Driving Forces of the Luxury Market

• Four Key Reasons Consumers Choose a Specialist
  
• Understanding the Luxury Lifestyle
  
• Building Luxury Value Points

• Is a "Good Job" Good Enough?
  
• Four Steps to Starting a Sphere of Influence Program
  
• Business to Business Prospecting
  
• Power Centered Marketing
  
• Investment Real Estate
  
• Luxury for Sale by Owners
  
• Farming the Luxury Home Market:
  
• The Luxury Home Tribe
  
• Finding Luxury Home Clients on the Internet

• Why do the Luxury Home Owners Move?
  
• Luxury Home Clients - Trading Up and Rocketing:
  
• Luxury Bargain Hunters:
  
• The Luxury Home Client Education Level
  
• The Need for Anonymity
  
• The Need for Speed
  
• Understanding the Clients Personality Type

• The Planned Presentation
  
• Qualifying the Luxury Home Buyer
  
• Unique considerations when dealing with Luxury Home Buyers
  
• Building a Luxury Home Buyer Presentation
  
• Testimonials - Building Trust
  
• Demonstrate Knowledge of the Specific Market
  
• Training the Luxury Buyer

• Preparation - Getting Ready For a Showing
  
• Dress for Success and Be Ready for Anything
  
• Four Steps to Showing a Luxury Home
  
• Asking the Right Questions at the Right Time
  
• Use Checklists, Flowcharts, and Guides to Help Your Buyers
  
• Nine Key Buyer Signals
  Fair Housing

• The Decision Tree for Luxury Home Clients:
  
• Luxury Home Clients - Other Considerations
  
• FRPTA - Foreign Real Property Transfer Act
  
• Trusts and Corporations
  
• 2nd Home - Tax Advantages
  
• Capital Gain Laws and Rules
  
• 1031 Exchange Rules
  
• Turning a Tax Deferred Exchange into a Tax Free Sales

• Four Presentation Tools
  
• Building Confidence and Using a Focused Presentation
  
• Pricing the Luxury Home to Sell
  
• Product: Focus on the Features and Benefits
  
• Helping the Home Tell a Great Story
  
• The Feng-Shui Phenomenon
  
• Showing Follow Up
  
• Promotion of the Listing
  
• Building a Communication Plan

• The Secret Listing
  
• Confidentiality - Agency & Higher Standards
  
• Safety and Security
  
• Crisis Management - Avoiding and Dealing with problems
  
• The Special Needs of Luxury Home Builders / Developers

• RESULTS focused personal marketing!
  
• Setting Marketing Goals
  
• Standing Out in a Crowd
  
• Targeting Your Audience
  
• Timing Your Campaign
  
• Creating a Theme
  
• Building and Using the Highest Quality Materials

• Explaining the Process
  
• Discuss the Context
  
• Multiple Offers
  
• The Offer Presentation
  
• Representing the Luxury Home Seller
  
• Confidentiality Protect the Seller Clients Interests:
  
• Closing the Sale
  
• Following Up

• Building Action Plan Exercise