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Course ID: 14492
| Course Duration: 1 Day
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Course Dates:
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Customer Relationship Management Training Class
Course ID: 14492
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Customer Relationship Management Training Seminar
Develop customer loyalty and incorporate an effective and cost-efficient customer relationship program.
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Agenda |
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Lesson 1: Customer loyalty Customer loyalty
Discussing the benefits of customer loyalty
Creating loyal customers
Market intelligence enterprise
Identifying marketing tiers
Discussing the goals of an MIE
Lesson 2: CRM basics Customer information
Discussing CRM types
Identifying CRM goals
A CRM program
Discussing the CRM process
Recognizing the impact of a CRM system
Analyzing CSFs
Identifying precautions
Lesson 3: Preparations for CRM CRM and expenditures
Analyzing CRM costs
Discussing the economic impact of CRM
Implementation planning
Selecting the CRM implementation team
Identifying departments affected by CRM
Discussing CRM program failure factors
Testing a CRM program
Lesson 4: CRM implementation CRM implementation preparation
Preparing for CRM implementation
Identifying reasons for implementing CRM in stages
The implementation process
Discussing CRM implementation steps
Lesson 5: eCRM eCRM fundamentals
Discussing eCRM
Identifying eCRM features
Discussing eCRM disadvantages
eCRM and automation
Automating the marketing department
Automating the sales department
Automating the customer service department
Automating the accounting department
Lesson 6: eCRM customization eCRM customization
Identifying stakeholders that benefit from eCRM
Customizing eCRM
eCRM goals
Achieving CRM goals through eCRM
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Customer Relationship Management Training Course Dates and Locations
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Course ID: 14492
| Course Duration: 1 Day
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Locations: |
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