Course ID: 5185 | Course Duration: 1 Day | CEUs: CEU Credits: 0.6 CPE Credits: 6

Course Dates:

How to Design Attention-Grabbing Brochures, Catalogs, Ads, Newsletters and Reports Training Class

Course ID: 5185

How to Design Attention-Grabbing Brochures, Catalogs, Ads, Newsletters and Reports Training Seminar

In this seminar you'll learn...

Eye flow-keeping readers riveted to the page

Graphic secrets for getting skimmers to look, stop and read

Ways to add interest with illustrations, clip art and other graphic elements

How to create reader-friendly charts

And much more!

Innovative design techniques, layouts that grab your readers' attention, enhancing your message with design tricks the pros use ... you'll find these and so many more elements of successful design right here in our workshop. Don't let boring design and "designer's block" stop you from producing top-quality materials ever again. The tools you need to inject excitement into every document you design is only one day of training away.


	Agenda
	Program hours: 9 a.m. - 4 p.m. Preparation: The key that separates design rookies from pros 10 key questions to ask before plunging into a design What's your goal? To sell, inform, persuade, educate? Extra planning steps that will pay off big-time later The hallmarks of a great design Discover who your audience is and what it needs from you Designing for a diverse audience-the rules are different First impressions: How to make a splash in 5 seconds or less How to tell the difference between good-and bad-design (it may not be as obvious as you think) Holding your readers' attention-you've got the power! Words alone are not enough-how to communicate graphically to ensure they "get it" The ABC's of desktop design-creating a show-stopping document has never been so easy The ground rules for achieving a consistent look across all your company's publications And the winner is ... examples of winning design in ads, brochures, newsletters and more Eye flow: What you need to know to keep readers riveted to the page Harmony: To achieve it, weed out elements in your design that don't fit Clever ways to handle balance and proportion-and create visual energy Graphic tricks for getting skimmers to look, stop and read Too much text? How to lighten things up with boxes, sidebars and callouts Creating and using thumbnails-a designer's best friend How to design headlines and subheads that don't just sit there but reel readers in White space: The most powerful-and underused-graphic tool of all The desktop designer's "Hall of Shame"-avoid these disasters at all costs! Typography secrets and solutions-what works, what doesn't-and why Sans serif or serif type? Where many designers go wrong When all caps are OK and when upper and lowercase is better Selecting type with an attitude to produce the effect you want Reverse type: The benefits and drawbacks Transfer printer fonts legally A rule of thumb when mixing point sizes on a page Selecting type size: Make-it-or-break-it factors Matching a typeface to the image you want: Advice you shouldn't be without Extreme design! How to create stop-'em-dead layouts using only type Getting the best results when mixing typefaces Sloppy punctuation mistakes that spoil a professional image The incredible power of captions-when placed correctly Cool tips for using bold, italics and underlines Understand all that's involved in proper leading, tracking and kerning Justified, unjustified, centered? Factors to consider Create great-looking, special documents you can brag about The 5 commandments for designing functional and eye-pleasing newsletters How to double the readability and visual power of catalogs Tips for designing professional-looking brochures that get the results you want Liven up dull presentation materials in a matter of minutes Are you winging it when determining the size of ads, brochures and newsletters? Eliminate monotony in proposals and reports-and wake up readers Designing ads with punch and sizzle A crash course on designing Web page layouts Oops! Mistakes you don't want to make when positioning corporate logos Maximizing color-your ultimate communication tool Tapping into the unbelievable psychological power of color Get luscious color-on a budget How and where to add color for the greatest impact Spot color, four color, duotone? Consider this before deciding Combining colors effectively-mystery solved! Avoid embarrassing abuses of caps, dingbats and wingdings Achieving trouble-free backgrounds and screens Inside desktop publishing's toolbox of special effects Addicted to graphics? Know when you've gone overboard Enter the world of graphics and imagine the possibilities The unwritten rules for handling clip art Getting more oomph from illustrations and other graphic elements Sizing and positioning graphic elements-what you don't know could hurt you Why some chart formats are better than others Recognizing when you're better off without the graphics What makes a good photograph-and why How to create graphs that are reader-friendly-and look good The building blocks of layouts that get noticed A helpful checklist to be sure you haven't overlooked an essential page ingredient 20 design mistakes beginners, unfortunately, often make 3 qualities of every effective layout How to magically pull type, text, color and graphics together to create an unforgettable mood How to tap into an endless supply of creative ideas How to know when your own laser printer-or a service bureau-is your best bet Issues to clear up with printers and service bureaus early on-before you reach crisis level Where to turn when the printed piece is NOT what you expected-never go in without "Plan B"! Push your design performance with technologies within fingertip reach Put the power of digital cameras to work for you Web layout tools for beginners Are they real or computer-generated? Creating eye-stopping images with Illustrator??, Photoshop?? and other image-manipulation software Mac?? or PC for layout? What the debate is really all about What you can do with Quark??, PageMaker?? and other layout packages Scanner tips: Achieving quality images is as easy as 1-2-3 Getting your money's worth from CD-ROMS, tape backup units and peripherals The latest trends in design software and technologies ... tools for making your job easier


	Comments
	Registration. As soon as we receive your pre-registration, you'll receive a confirmation receipt via email from support@trainup.com.You will receive an Express Admission Ticket in addition to your confirmation order receipt, simply take the express ticket with you to the program and hand it to the registrar. If your ticket doesn't arrive before the seminar, be sure to go anyway. The instructors are expecting you! You may register up until the day before the course date. Cancellations and substitutions. Cancellations received up to five working days before the conference are refundable, minus a $10 registration service charge. After that, cancellations are subject to the entire conference fee, which you may apply toward a future conference. Please note that if you don't cancel and don't attend, you are still responsible for payment. Substitutions may be made at any time. The check-in table opens at 8:15 a.m. When you arrive at the hotel, please check the directory for the exact location of the workshop. The registrars will greet you, and collect your Express Admission Ticket, hand you workshop materials and direct you toward your seat. You'll also want to take the opportunity to meet other professionals from your local area. Introduce yourself! You may meet a new friend. Plan to be registered and ready to go by 8:50 a.m. This class begins at 9:00 a.m. on the dot and wrap up at 4:00 p.m. Lunch is on your own from 11:45 a.m. to 1:00 p.m. Why not invite another participant to dine with you? You can share information, review the morning and make the day even more enjoyable. Parking. The best efforts are made to find workshop facilities that have all the pluses : Convenient location, great meeting rooms, courteous staff and plenty of free parking. However, some facilities have paid parking only. You may want to check with the facility personnel to determine parking fees-often they can direct you to free parking just around the corner. Tape recording. These programs-both what you see and what you hear-are fully copyrighted. No audio recording or videotaping, please. Program agenda: 8:15 a.m. - 9:00 a.m. Register and collect materials 9:00 a.m. - 11:45 a.m. Workshop session 11:45 a.m. - 1:00 p.m. Lunch on your own 1:00 p.m. - 4:00 p.m. Workshop session Seminar materials And you won't go home empty-handed. You'll leave this workshop with a Certificate of Attendance; a soundly researched, unabridged workbook; your Personal Action Plan for implementing what you've learned; and step-by-step guidelines for sharing the new ideas with your associates back at work. Need one more reason to choose this seminar? The guarantee. It's simple. If you're not happy, the instructors are not happy. If you're not absolutely delighted with the value and benefits to be gained from this workshop, tuition is fully refundable or choose to attend another seminar given by this course sponsor.