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Career Training >> Information Technology Training >> Adobe Training >> How to Design Eye-Catching Brochures, Newsletters, Ads, and Reports Training Seminar
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Course ID: 13607
| Course Duration: 1 Day
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Course Dates:
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How to Design Eye-Catching Brochures, Newsletters, Ads, and Reports Training Class
Course ID: 13607
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How to Design Eye-Catching Brochures, Newsletters, Ads, and Reports Training Seminar
Gain the graphic design skills that will make all of your printed messages get the attention - and the results - you want! Are you in charge of "making it look good"? This training gives you the essential design principles you need ??? You'll learn the skills that can move your layout and design talents into a whole different league. Once you learn and use your new skills, you'll see your publications take on a fresh and exciting look that people will notice and want to read. Newsletters, ads, press releases, even number-heavy reports and proposals - all of them will benefit from the know-how you gain from this skill-packed course. Create layouts that demand to be read ??? This all-new CareerTrack course does more than show you how to arrange elements on a page for maximum impact and readability. It takes you beyond the "here's-how-you-do-it" stage ... and explains why you're doing it.
As a result, you'll not only get under the skin of good design, but also venture into the minds of your readers...
- You'll see how to add interest and drama to the dullest of topics.
- You'll learn to guide your readers where you want them to go.
- You'll discover how to hit the visual hot buttons that give you the reader reaction you're hoping for.
Plus, you'll learn the nitty-gritty that other courses tend to ignore - like how to talk the lingo of printers, paper suppliers and prepress technicians. In one fast-paced day, you'll learn to captivate attention and convey any message with speed, impact and clarity. Don't miss this opportunity to take your design skills to the next level - and give all your printed pieces a more polished, professional look.
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Agenda |
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Seminar Overview:
- Know your reader:
- How the human eye travels over a printed page-where you should position your most important and least important points
- "Do I read or do I toss?" What goes through your reader's mind in those first few seconds and how to influence the outcome
- The role of "image" and "mood" in communicating your ideas graphically Know your message:
- Ways to graphically spotlight ideas, benefits or product features to make a powerful - and favorable-first impression
- How to prevent "over-designing"
- What makes a piece look "amateurish" - how to spot and fix mistakes that might be creeping into your designs Know your mission:
- How to use graphics to get quick action: tips to make readers pull out their checkbooks or reach for their phones
- Long vs. short order forms - when to use a dense "contract" look and when it's better to be light and airy
- How different colors affect readability
- Simple graphic devices that speak louder than words (helpful to know when space is tight) The best use of art and captions:
- Choosing photos that fit your design
- Silhouetting: how it can add drama and impact to ordinary photos
- Captions can capture attention faster than most anything - tips on using them correctly
- Framing photos: understanding the different effects of borders and backgrounds Using heads and subheads:
- What typefaces, sizes and styles are best suited for banner headlines
- Where to put subheads for maximum impact
- All caps? Small caps? Caps and lower case? Some good rules to follow How to make your type "talk":
- Some basic typographic rules to follow for: > Determining the best type size for a column width > Varying the leading between lines and spacing between paragraphs > Using kerning, tracking and word spacing to add or subtract "air" between letters and words > Choosing italics, boldface, all caps, serif and sans serif faces > Specifying alignments (when to justify your text, when to set it ragged left or ragged right)
- Use of drop caps, indents, and reverse type
- Some basics on mixing fonts Putting it all together:
- What balance is and how to achieve it -- from page to page and spread to spread
- The role of the grid in planning your layout
- How to use white space as a graphic device
- The most effective use of clip art, tables, charts, graphs and logos, bullets, and dingbats
- How to separate elements with borders, rules, screens - without getting that "boxy" look
- Using sidebars and call-outs to emphasize key points Plus, you'll get:
- A 7-step process to help you make the most of any desktop publishing system
- 8 graphic techniques that grab attention and increase readability by as much as 200%
- A 17-point checklist to guard against ineffective, amateur-looking design
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How to Design Eye-Catching Brochures, Newsletters, Ads, and Reports Training Course Dates and Locations
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Course ID: 13607
| Course Duration: 1 Day
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Locations: |
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