Lesson 1: Electronic Commerce Foundations
Impetus for Web Commerce
Electronic Commerce Predictions
Types of Electronic Commerce
Advantages of Electronic Commerce
Issues in Electronic Commerce
E-commerce Solutions
Hardware and Software
Ingredients of a Web Storefront
Seven Ingredients to Success
The Virtual Enterprise
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Lesson 2: Law and the Internet
Electronic Publishing
Intellectual Property Issues
Areas of Liability
Privacy and Confidentiality
Jurisdiction, Internet Taxation, International Tax, Customs and Tariffs
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Lesson 3: Web Marketing Goals
Web Marketing Benefits
Marketing Goals
Online Marketing Strategies
Drivers and Barriers to Growth
Hard Goods vs. Soft Goods
Product Pricing
Global vs. Niche: Mass vs. Micro
Product Distribution and Availability
Demographics, Psychographics, and Audience Data
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Lesson 4: Online Product Promotion
Promotions, Site Categories, and Banner Ads
Advertising Representatives
Banner Ad Positioning
Tracking
Banner Exchange
Referrer Programs
Search Engine Placement
E-Mail
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Lesson 5: Site Usability
Click Patterns
Screen Flow
Usability Analysis
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Lesson 6: Consumer Service Methods
E-Service and E-Service Methods
Synchronous and Asynchronous Service
Self Service
E-Service Action Plans
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Lesson 7: Business-to-Business Frameworks
Business-to-Consumer (B2C)
Business-to-Business (B2B)
Electronic Data Interchange (EDI)Internet EDI
EDI and Security
Open Buying on the Internet (OBI)
Open Trading Protocol (OTP)
Business-to-Business Networks
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Lesson 8: Site Creation Packages: Outsourcing
Outsourcing: The Online Instant
Storefront
Online Outsourcing Solutions
Evaluating Online Storefront Packages
Outsourcing: The Mid-level Offline Instant Storefront
Building with Commerce Court
Publishing with Commerce Court
Outsourcing: The High-level Offline Instant Storefront
Auctions
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Lesson 9: Implementation and Case Studies
Creating a Company
Phased Approach Implementation
Case Studies and Lessons Learned
E-Commerce Guidelines
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Lesson 10: Site-Creation Software
Web Server Overview
Internet Information Server (IIS)Preparation and Examining IIS
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Lesson 11: Site Development Implementation
Choosing Web Site Development Tools
ORACLE8 and SQL Server
Preparing the Database
Microsoft Site Server Commerce Edition
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Lesson 12: Site Server Commerce Edition
Creating a Site Database
Site Server Administrator
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Lesson 13: Customizing the Site Foundation
Site Manager
Customizing the Look and Feel
Custom Shopping Cart Buttons
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Lesson 14: Online Catalog
Product Components
Building an Internet Catalog
Products
Attributes
Linking Catalogs
Purchase Images
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Lesson 15: Payment Gateways
Choosing Payment Methods
Credit Card Processing
Digital Cash
Electronic Commerce Security Myths
Payment Gateways
Transaction Serves
Test Purchase
CyberCash Register Administrator
Online Check Processing
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Lesson 16: E-Services Support
Knowledge Base
RightNow Web Administration
Customizing User Interface
Integrating
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Lesson 17: Transaction Security
Purpose of Security
Encryption and Decryption
Authentication and Identification
Payment and Purchase Orders
Certificates
X.509v3
Using Certificates
Obtaining Certificates
VeriSign Certificates
Installing Certificates
Payment and Security Requirements
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Lesson 18: Web Site Management
Site Administration
Tracking Web Traffic
Commercial Log File Analysis
Traffic Tracking
Performance Testing
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Lesson 19: Inventory and Shipping Data
Order Tracking
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