New Horizons Training for E-Commerce Strategies Training Class

Lesson 1: Overview of E-commerce

Defining E-commerce
History of the Internet and E-commerce
Establishing an E-commerce Plan
Dispelling E-commerce Myths

Lesson 2: E-commerce Hardware, Software, and Service Providers

E-Commerce Equipment Requirements
E-commerce Software Requirements
Internet Connection Devices
Identifying Service Providers Involved in E-commerce

Lesson 3: Developing Your E-commerce Site

Using an Internet Service Provider (ISP)
Using an Online Mall
Using a Web-hosting Service that Provides Complete E-commerce Solutions
Creating an Online Catalog

Lesson 4: E-commerce Payment Methods

Internet Commerce
Accepting Credit Card Purchases
Using Online Payment Systems

Lesson 5: Customer Relationship Management

Customer Relationship Management (CRM)
Spotting Trends Related to CRM Infrastructure Implementation
Plotting a Course for Implementing the CRM Infrastructure
Using CRM to Establish Relationships with Existing Customers
Using CRM to Enhance Relationships with Your Customers

Lesson 6: The E-commerce Domain

Supply Chain Management
E-procurement
The E-business Models
Web Site Models

Lesson 7: Developing E-commerce Marketing Strategies

Essential Data
Internet Statistics: A Reference
Trends
Marketing Strategies: Planning and Promoting Your Web Site

Lesson 8: Marketing Your E-commerce Site

The Importance of Marketing
Marketing Communications on the Web: A Reference
Other Internet Marketing Techniques

Lesson 9: Site Security and Legal Issues

Security Concepts
Content Ownership
The International Marketplace

Lesson 10: E-commerce Web Site Administration

Web Site Administration
Connectivity Issues and Resources
Compatibility Issues
Database Programming