Course Description
Many of us can't even fathom the intensity of the media spotlight endured by BP during the Deepwater Horizon oil spill in 2010. But every day, organizations have to figure out what to say to their audiences - workers, the public, and the media - when an incident brings them into the spotlight.
We can all learn some lessons from BP's mistakes – and their successes – as they tried to keep us informed during the oil spill.
Learning Objectives:
This session will identify key rules for speaking to audiences during a crisis - and help you see where your organization might be at risk if you haven't figured out what you will say when that time comes.
And don't wait; the time invested in this training program will be well worth it if something happens in your organization!
By attending this session you will learn:
- What separates good crisis communication messages from bad
- The seven Cardinal Rules of Risk Communications
- How to use risk and crisis communication principles in your organization by developing a Crisis Communications Plan
- What to say in situations involving serious injuries, fatalities, and rumors
- How to make sure your message matches your audience
About Your Speaker:
Pamela Ferrante Walaski, CSP, CHMM is the President of JC Safety & Environmental, Inc., located in Pittsburgh, Pennsylvania. JC Safety provides safety consultation services to a wide variety of sectors, including construction, manufacturing, and government. Ms. Ferrante is a frequent speaker on the topic of risk and crisis communications as well as emergency response, the aging workforce, safety committees, safety incentive programs, and contractor safety.
Pam has presented general sessions, pre-conference workshops, and seminars on a wide variety of topics, including aging workforces, managing serious incidents, safety and health management systems, and risk and crisis communications. She is a regular presenter at the national conferences of ASSE, AIHA, AHMP, and the National Safety Council at locations all over the country from Alaska to Denver as well as overseas in the Kingdom of Bahrain.
Pam is a member of the American Society of Safety Engineers, currently serving in numerous Society-level positions, including Assistant Administrator of the Consultants Practice Specialty, Chair of the Technical Publications Advisory Committee, Leadership Conference Planning Committee and Assistant regional Vice President for Finance for Region VIII. She is also a member of the American Industrial Hygiene Association and Institute of Hazardous Materials Professionals.
PHR / SPHR Credits!This program has been approved for 1.5 recertification credit hours through the HR Certification Institute. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org. The use of this seal is not an endorsement by HRCI of the quality of the program. It means that this program has met HRCI's criteria to be pre-approved for re-certification credit.