Course Description
Mobile marketing allows you to communicate with your customers on a personal level to inform them and influence their decisions. Understanding what techniques of mobile marketing resonate with your customers will help your business grow with the progressive technology that is now reality all marketers are faced with.
This class will teach you how to integrate your current marketing campaigns with the world of mobile marketing. Through case studies and practical hands-on exercises, you will learn how to create and execute engaging mobile marketing campaigns. From the basics of mobile marketing to selecting providers to creating your first mobile marketing campaign, you will leave this class with the immediate know-how to implement and execute your future mobile marketing campaigns.
Substitution & Cancellation Policy:
You may cancel or reschedule up to 21 days prior to the start date of the class at no penalty. For any cancellation or reschedule requests within 21 days, the full course tuition is still due and not eligible for refund. Any paid tuition will be credited towards a future class and must be used within 12 months.
*Partner delivered courses may be subject to different cancellation terms
Agenda
1. Understanding the Possibilities of Mobile Marketing
- Mobile marketing defined
- The mobile consumer
- Types of mobile marketing
- Intro to advertising on a small screen
2. Integrating Mobile Strategies in Your Marketing Plan
- Key components of a mobile marketing plan
- How mobile service providers affect your strategy
- The costs of mobile marketing
- Customer analysis and persona types
- Compliance, rules and ethics
LAB: Determining the right service provider
3. How to Develop Your Mobile Marketing Campaign
- Understanding SMS basics
- Check-ins and how to use geo-targeting
- How to get opt-ins
- Mobile coupons and how they play into your campaigns
- Quizzes and trivia
4. Proximity Marketing
- How it works – NFC, GSM and Bluetooth systems
- How to use geo targeting
- Check-ins
- Insight on 2d barcodes
- Mobile payment options
5. Mobile Email Marketing Campaigns
- Intro to mobile email marketing
- How to choose an email marketing provider for mobile marketing
- How to deal with different browsers in mobile marketing
- Collecting email addresses (and how it is different from regular email marketing)
- Building your mobile email marketing campaign
LAB: Designing a mobile email campaign
6. Multi-Media Messaging
- Setting up MMS campaigns
- Common MMS campaign types
- SMS vs MMS and when to use each one
7. Mobile-Ready Websites
- Learn when to design and develop your mobile-ready internet website
- The mobile audience and what they want
- Designing and building your mobile site
- Content on your mobile site
- Responsive design mobile sites
LAB: Dissecting a mobile website
8. Mobile Application
- How to develop a mobile marketing strategy
- How to build your mobile application
- Design best practices
9. Advertising & ROI On Mobile Devices
- Advantages of mobile advertising
- Basics of buying and selling mobile advertisements
- Advertising on your own mobile site effectively
- QR Code's and advertising
- Voice enabled campaigns
10. Mobile Commerce
- Where should you sell your products
- Making it easy for customers to pay via mobile
- Selling content through carrier portals
- Collecting payment through carriers
LAB: Building your first mobile marketing ad
11. Mobile Analytics
- Determine what to track and analyze
- Populating a mobile database
- How to track interactions
- Calculating your ROI