Course Description
This product management training course will explain how the product management role is commonly defined, and what the common body of knowledge and skills there are to be successful. Then we will teach how to build that body of knowledge and skills through explanation, real-world examples and hands-on exercises. This course also teaches an innovative approach to documentation and customer requirements management that works well with both Agile and Waterfall methodologies.
By the end of this product management training course, you will have an understanding of how product management fits within organizations, and how to manage a product's lifecycle from inception to obsolescence. Using that understanding, you will also be able to assess your own product management strengths and gaps and take specific steps for career growth.
Substitution & Cancellation Policy:
You may cancel or reschedule up to 21 days prior to the start date of the class at no penalty. For any cancellation or reschedule requests within 21 days, the full course tuition is still due and not eligible for refund. Any paid tuition will be credited towards a future class and must be used within 12 months.
*Partner delivered courses may be subject to different cancellation terms
Agenda
1. Product Management Overview — Explore what it means to be a product manager. Understand how to think like your customers, and why that's important.
- What is product management?
- Characteristics of successful product managers
- Essential knowledge
- Essential experience
- Activity: Self-assessment
- Being customer-focused
2. Knowledge Building — Learn how to quickly understand your market from the big picture down to the most important details.
- Market research overview
- Market analysis tools
- Segmentation
- Five Forces
- Maturity cycle
- Competitive analysis overview
- Competitive analysis tools
- Customer research overview
- Ethnographic interview technique
- Activity: Customer interview
- User and buyer personas
- User stories
- The value of value-props
- Activity: Writing value-props
3. Product Planning and Development — Transform your market and customer knowledge into product requirements, a product plan, and finally a product ready to be sold.
- General business strategies
- Distinctive competence
- Product vision
- Activity: Crafting a vision statement
- Product requirements history and overview
- Agile and waterfall overviews
- Using Huruda Maps for requirements
- Prioritizing requirements
- Activity: Creating a Huruda Map
- Managing product requirements during development
- Handling change while maintaining quality
- Beta program overview and best practices
4. Product Launch and Execution — Align your product with your business to successfully launch into the market.
- Business operations overview
- Financial knowledge
- Budgets
- Forecasts
- Bookings
- Margins
- KPIs for product managers
- Launch readiness overview
- Marketing operations overview
- Key activities to support marketing
- Activity: The effortless demo
- Sales operations overview
- Key activities to support sales
- Activity: Win/loss analysis
- Customer-facing services overview
- Key activities to support customer-facing services
- Activity: The quality game
5. Product Roadmapping — Picking the path between the next product and your overall vision
- Product lifecycle overview
- Getting to your vision one step at a time
- Roadmapping techniques
- Strategic vs. tactical considerations
- Roadmapping best practices
- Product obsolescence