Course Description
Students will use advanced AdWords features to dynamically generate ads, insert keywords into ads, and experiment with changes to your campaign before making them permanent.
In this course you will analyze campaign performance and improve ad and site quality to improve performance and results. You will: •Manage and organize your AdWords data.•Implement and manage advanced features.•Analyze and measure campaign performance. •Track and optimize conversions.•Manage and scale budgets and bidding.•Manage clients with My Client Center.
This course is designed for Google AdWords users who are running multiple, advanced AdWords campaigns, and who must manage, measure, and optimize those campaigns.
Agenda
Managing and Organizing Your AdWords Data
- Configure the AdWords Editor and Import Archived Data
- Analyze and Import AdWords Data
- Organize Your AdWords Data
Implementing and Managing Advanced Features
- Configure Dynamic Search Ads
- Configure Keyword Insertion
- Create Campaign Experiments
Analyzing and Measuring Campaign Performance
- Link Google AdWords to Google Analytics
- Measure AdWords Campaign Success
Tracking and Optimizing Conversions
- Configure Conversion Tracking
- Optimize for Conversions
Managing and Scaling Bidding and Budgets
- Optimize Bidding for Better Performance
- Manage and Grow Budgets
Managing Clients with My Client Center
- Manage Clients with My Client Center
- Review the AdWords API
Comments
Virtual Google AdWords: Part 3 Online Live training option
Imagine an industry-leading classroom training experience from wherever you have access to the Internet.
The Virtual Online Live events listed here gives you an effective and proven online virtual learning experience with the freedom to attend virtually from anywhere.
There is also an option of experiencing Online Live from one of the many national partner centers where a computer and headset will be provided for you.
This rich and engaging virtual classroom environment lets you conveniently interact with instructors and other students.
You will hear and see your instructor as they teach the course and answer your questions via voice or text.
Choose the online live virtual training option and you can access the recorded version even after the class has finished.
The onDemand labs give you access to the same client and server technologies covered in class so you can test, apply and hone your skills by accessing the labs before and even after the class.
Technical Requirements: a computer or laptop with a modern browser and high speed internet access along with one or two monitors.