Course Description
Top 10 Reasons to Take this Course:
- Navigating the digital marketing landscape can be overwhelming, but effective and fast navigation is possible with the right tools
- Understand the fundamentals of local marketing for a small business or entrepreneur and immediately apply them to your day-to-day
- Quickly develop a solid local marketing strategy best suited for your product / service - and your consumer
- Assess and select the best choice for online digital marketing across a multitude of providers
- Create an online brand and voice for social media outlets without additional dollars or head count
- Evaluate non-traditional social and local outlets for business marketing
- Establish search marketing skill to aid in identifying the most effective online search campaign strategy (engine agnostic)
- Create a low cost (or possibly no cost) marketing strategy for your business
- Understand and assess the local competition through research and immediate action
- Better understand the competition and eliminate wasted dollars on ineffective strategies
Substitution & Cancellation Policy:
You may cancel or reschedule up to 21 days prior to the start date of the class at no penalty. For any cancellation or reschedule requests within 21 days, the full course tuition is still due and not eligible for refund. Any paid tuition will be credited towards a future class and must be used within 12 months.
*Partner delivered courses may be subject to different cancellation terms
Agenda
1. Your Business at Its Best
- Fine tuning your product or service
- Sizing up your competition & market research
- Finding the right (media) mix for you
- Google Trends for competitive analysis
Activity: Researching your competition
2. Your Social Identity on Facebook and Google+
- Why do I need Social Media?
- Social Media usage and behaviors
- Facebook or Google Plus?
- The Do's and Don'ts
Activity: Creating and enhancing your Facebook & Google Plus Pages
3. Social Communication with Twitter
- Brand communication and defining your persona
- The basics of Twitter and why the blue bird matters
- Using Twitter to create a fan base
Activity: Smart Storming Exercise - Idea Sprinting
4. Digital & Search Strategies
- The importance of search as a core behavior
- The search engine landscape
- Basics of the auction and engine considerations
- Best practices for local search
Activity: Building your starter Geo search campaign
5. Local Review Sites
- Why reviews matter to you and your customers
- Changing critics to converters one review at a time
- The Net Promoter Score and you
- Klout, Kred and why you should care
Activity: Developing a net promoter score evaluation
6. Analytics & User Experience
- The basics of analytics for your business
- Key concepts and terminology
- Analytics and bounce rates
- Who needs unique visits?
- Analytics platforms
Activity: Get familiar with Analytics
7. Insights Tools & Discovery Resources
- Why should I care about insights?
- Using insights to optimize your business strategy
- Intro to Google Analytics & best practices
- Google Trends and YouTube Insights for discovery
Activity: Putting together final plan and 30/60/90