Course Description
This
Agile Product Management training course teaches you to apply Agile philosophy
to Product Management in order to get more done, adapt to change and see
measurable results.
Product Managers today are challenged by many things –
the speed of change in the market, the speed of competitors, the speed of
product development, and increasing demands without increased bandwidth to
handle them all. Rather than focusing their attention on strategic goals, they
spend too much time fighting small battles and putting out fires. Agile R&D
teams in particular have drawn many Product Managers away from spending time
out in the market. Instead, it has them spending more time with R&D – an
unfortunate about-face from an important best-practice – under the misguided
notion that Product Managers must be available to Agile R&D teams 24/7 in
order to be effective.
In this Agile Product Management training course we will
explore why current methods of managing Product Management no longer work, and
why Agile Product Management, inspired by Agile Marketing and Agile Software
Development, helps Product Management teams get more done and adapt quickly to
changes in the market. We will explain the principles, processes, terminology
and tools of Agile Product Management. We will provide real-world examples of
how teams can use Agile Product Management right away, and discuss how to
inspire and organize Product Managers for maximum effectiveness in Agile
Product Management teams.
We'll also cover some practicalities of implementing
Agile Product Management in organizations, including transitioning to it,
sustaining it, what can go wrong (and how to avoid it), selling it into the
organization and the impact of Agile Product Management on your strategic planning
process. By the end of the course, you should know how to introduce Agile
Product Management into your organization and start implementing it.
In this Agile Product Management Training Course You Will
Learn How To:
·
Create user personas
·
Describe each user persona's critical goals related to
your product
·
Tailor your product to your primary personas
·
Align execs, marketing, sales, and R&D on your
product's value proposition
·
Define a Minimum Usable Product and a Minimum Viable
Product
·
Manage your Product Management work to balance strategic
and tactical priorities
·
Use Scrum for adaptive and iterative planning and
execution
·
Organize your Product Management team for both teamwork
and autonomy
·
Transition into Agile Product Management right away
·
Streamline your strategic planning and roadmapping
activities
Agile
Product Management Training Outline
1. Agile Product Management Training Overview – Explore why
conventional methods of managing Product Management no longer work, and why
Agile Product Management methods, inspired by Agile Software Development, can
help Product Management teams get more done and adapt quickly to changing
Product Management requirements.
·
Why Agile Product Management?
·
Principles of Agile Product Management
·
Process for managing Product Management operations
·
People-skills and how they're applied
·
Perks of being Agile
2. Product Management 101 – Cover fundamental
Product Management concepts ranging from current to traditional, establishing a
consistent baseline for discussion and exercises throughout the class.
·
User personas
·
User vs buyer personas
·
Value propositions
·
Funnels, pipelines and journeys
·
Waterfall product development
·
Agile product development
·
Lab: Create a user persona and workflows
·
Minimum Viable Product
3. Agile Product Management with Scrum – Learn the details of
how Scrum works then use it to manage Product Management execution. Understand
how to organize a Product Management backlog, perform sprint planning, track
progress during a sprint, review the results and apply adjustments between sprints.
·
Scrum roles
·
Creating an initial Product Management backlog
·
Working with user stories
·
Lab: Creating an initial Product Management backlog
·
Team capacity
·
Using relative estimation
·
Lab: Planning poker
·
Sprint planning
·
Minimum Usable Product vs Minimum Viable Product
·
Lab: Creating a sprint backlog
·
Execution during a sprint
·
Tracking progress
·
Lab: Simulate an entire sprint
·
Using Scrum boards
·
Showing results with a sprint review
·
Improving the process with a sprint retrospective
4. Alignment – Discuss how to maximize relationships
with various stakeholders to make Agile Product Management a win-win for across
the organization.
·
Working with marketing
·
Working with sales
·
Working with R&D
·
Working with execs
·
Effectively communicating results
5. Real-World Applications – Look at some examples
of how Agile Product Management can be applied in different organizations.
·
Solo Agile Product Management
·
Organizing an Agile Product Management team
·
Agile Product Management in a waterfall organization
·
Agile Product Management with Agile Software Development
·
Agile Product Management with Agile Software Development
and Agile Marketing
6. Agile Product Management Practicalities – Practicalities of
implementing Agile Product Management in organizations, including transitioning
to it, sustaining it, selling it into the organization and the impact of Agile
Product Management on your budgeting process.
·
Transitioning to Agile Product Management
·
Sustaining Agile Product Management
·
Selling Agile Product Management into the organization
·
Strategic planning and roadmapping with Agile Product
Management
Substitution & Cancellation Policy:
You may cancel or reschedule up to 21 days prior to the start date of the class at no penalty. For any cancellation or reschedule requests within 21 days, the full course tuition is still due and not eligible for refund. Any paid tuition will be credited towards a future class and must be used within 12 months.
*Partner delivered courses may be subject to different cancellation terms