Course Description
Set your organization apart from the pack.
Success in the marketplace depends on having a competitive advantage. How will your organization compete? In this course, you'll explore how value chain analysis and industry analysis contribute to developing a competitive strategy. You'll also learn about how to create a competitive advantage through cost leadership, differentiation, or focus on a segment of the market.
Virtual short courses do not include materials or headsets.
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What You'll Learn
The basis for a competitive strategy
How analyzing the value chain can help diagnose and enhance competitive advantage
The five forces that determine the level of competition in an industry
Factors to consider when developing a competitive strategy
Generic strategies for achieving a competitive advantage
Who Needs to Attend
All professionals
Prerequisites
There are no prerequisites for this course.
Follow-On Courses
There are no follow-ons for this course.
Course Outline
1. Introduction
What Is Strategy?
What Is Competitive Strategy?
Basis for a Competitive Strategy
Competitive Advantage
Three Levels of Strategy
2. Value Chain
What Is a Value Chain?
Primary Activities
Support Activities
Value Chain Analysis Defined
3. Industry Analysis
Competitive Strategy Starts with Industry Analysis
Industry Life Cycle
Porter’s Five Forces
Acquire Competitive Intelligence
Focus on the Future
Identify Areas of Opportunity
Consider Environmental Factors
4. Three Generic Strategies
Cost Leadership
Differentiation
Focus