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e-Buyer Training Class |
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e-Buyer Training Seminar
'e-Buyer is a course for real estate professionals who are comfortable and proficient with communications technology tools, such as the personal computer and e-mail, and want to examine how the Internet is affecting the real estate marketplace.
This elective course explores how traditional business practices are being changed by the emerging Internet consumer, and offers strategies to apply new technologies to provide better customer service through the entire real estate transaction. Special emphasis is placed on the increased importance of high-touch, quick-response communications.
When finished with this course, you should have a better understanding of the characteristics of the different segments of the e-Consumer population, the different types of commodities offered through the Internet and the communications tools available among other topics.
This new knowledge should prove valuable as you tailor your service offerings to better accommodate the needs and desires of the e-Buyer.
This course should take about six hours to complete and can be taken independently for professional development, or in conjunction with the ABR Core Course to earn the Accredited Buyer''s Representative designation.
Syllabus- Introduction
- Section 1
Meet the e-Buyer
- Tools of the New Economy
- What is e-Business?
- Types of Products and Services
- The Shift of Power to the Consumer
- A Changing Consumer Demographic
- The New e-Buyer
- How New e-Buyers React and Transact
- Predictive Modeling
- Section 2
- Representing and Finding the New e-Buyer
- Finding the New e-Buyer: The International Market
- Anticipating Customer Needs
- Customer Confidentiality
- Using Technology To Lawfully Target Customers
- Targeting Customers: Communication Initiatives
- Creating Value Through Integration
- Final Exam
Instructor: Lynn Madison
Lynn is the owner of Lynn Madison Seminars, a full service training and development company devoted to the advancement of professionalism in real estate. Her latest venture - the Foundations for Success program - is giving nuts-and-bolts training to new agents throughout Illinois.
Lynn has been active in developing and delivering Illinois' continuing education programs since 1992. She conducts over 250 sessions annually. In 1998 Lynn was honored to be chosen by NAR to do the pilot program of the new One America: At Home with Diversity program and has been one of the instructors at NAR's Mid-Winter meetings as well as conducting numerous train-the-trainer sessions as well. Lynn currently serves on the NAR Professional Standards and EOH/Diversity Committees.
As a member of the Illinois Agency Task Force Lynn has been instrumental in the creation and training of new agency policies. She is a GRI Instructor and one of the trainers of the NAR REBAC program where she has trained thousands of agents nationwide.'
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Price |
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$115.00
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