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Brand Management - Branding on the Web Training Class |
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Brand Management - Branding on the Web Training Seminar
Brand Management: Branding on the Web gives you information about branding on the Internet. The program provides you with processes for branding on the Internet, creating a secondary brand on the Internet, and how to introduce a brand on the Internet. Additionally, the program provides you with guidelines for each process as well as guidelines for developing effective Internet brand names. By applying the information in this program, you will be able to develop an online brand, determine appropriate situations for creating secondary brands, and introduce a brand on the Internet.
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Price |
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$74.95
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Agenda |
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Unit 1 Overview
Understanding Internet Marketing Basics
- Select the different types of Web sites
Reviewing Branding Basics
- Identify the steps for branding on the Internet
- Select the steps for creating a secondary brand on the Internet
- Select naming guidelines
Conducting Business Online
- Identify guidelines that should be applied to your Web site
Unit 2 Overview
Branding Your Internet Business
- Identify factors to consider when building a brand for a business existing primarily on the Internet
- Identify Internet branding pitfalls
Reinforcing Your Brand Online
- Select Internet abilities that you can leverage to strengthen your brand
Advertising on the Internet
- Identify two main Internet advertising tools
- Select guidelines for advertising on the Internet
Unit 3 Overview
Expanding to the Internet
- Identify the steps for introducing a brand on the Internet
Creating an Online Vision
- Identify the steps for creating an online vision
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Audience |
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The target audience for this series is brand managers, product managers, and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand. It is recommended that individuals take the first five courses in the series or have equivalent knowledge.
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