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Brand Management - Building Brand Equity Training Class |
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Brand Management - Building Brand Equity Training Seminar
Brand Management: Building Brand Equity explains how brand management affects other functions in an organization, how marketing mix components can help build brand equity, and how to position a brand effectively in the marketplace. The program also details the stages for developing brand equity, the benefits brand equity provides, and the importance of maintaining brand equity.
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Price |
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$74.95
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Agenda |
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Unit 1 Overview
Brand Equity Advantages
- Identify common advantages that brand equity provides
Brand Knowledge Development
- Identify the sources of brand equity
Unit 2 Overview
Product Strategy
- Identify the definition of perceived quality
Pricing Strategy
- Select the common issues to consider when developing a pricing strategy
Distribution Strategy
- Identify the characteristics of direct and indirect distribution channels
Promotion Strategy
- Select promotional options that can have an impact on brand equity
Unit 3 Overview
Developing a Brand Equity Strategy
- Sequence the stages for developing brand equity
Maintaining Brand Equity
- Identify when to alter brand strategy
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Audience |
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The target audience for this series is managers and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand. It is recommended that individuals take the first course in the series or have equivalent knowledge.
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