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Brand Management - Developing a Brand Strategy Training Class |
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Brand Management - Developing a Brand Strategy Training Seminar
Brand Management: Developing a Brand Strategy gives you information on building, defending, and developing brand equity as well as introducing new brands. The program also explains the processes for developing secondary and sub-brands. Additionally, the program provides you with guidelines for building brand extensions and releasing a brand internationally. By applying the information in this program, you will be able to create a secondary or sub-brand, identify reasons new products might fail, and launch a brand internationally. .
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Price |
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$74.95
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Agenda |
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Unit 1 Overview
Identifying Brand Competition
- Select the four actions to identify brand competition
Defending Brand Equity
- Identify the brand elements that are easiest to protect
- Given a situation, identify the action that is being taken to protect a brand
Protecting the Future of Your Brand
- Identify the steps for creating a brand vision
Unit 2 Overview
Devising Brand Extensions
- Identify the factors you should consider when building a brand extension
Creating Secondary Brands and Sub-Brands
- Sequence the steps for creating a secondary brand
- Identify the steps for creating a sub-brand
Licensing Brand Names
- Identify the steps for protecting brands
- Identify legal issues to consider when creating or defending brands
Unit 3 Overview
Taking a New Product to Market
- Select the reasons new products can fail
- Given a scenario, analyze why a new product failed
- Identify the three actions you should take to prevent cannibalizing a parent product
Launching Brands Internationally
- Identify guidelines for introducing a brand globally
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Audience |
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The target audience for this series is brand managers, product managers, and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand. It is recommended that individuals take the first three courses in the series or have equivalent knowledge.
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