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Brand Management - Fundamentals of Brand Management Training Class |
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Brand Management - Fundamentals of Brand Management Training Seminar
Brand Management: Fundamentals of Brand Management introduces students to essential brand information, including common branding terms, the importance of brand value, the characteristics of a good brand name and brand mark, and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process, the steps of the consumer adoption process, the different types of branding strategies, and the signs that can indicate a troubled branding strategy.
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Price |
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$74.95
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Agenda |
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Unit 1 Overview
Essential Brand Information
- Identify the definition of a brand
- Match the common branding terms with their descriptions
Brand Value
- Select the characteristics of an effective brand name or brand mark
Unit 2 Overview
Defining a Brand Manager
- Identify common brand manager responsibilities
Identifying Brand Manager Functions
- Sequence the stages of the consumer adoption process
Unit 3 Overview
The Role of Brand Management
- Identify the types of brands
Branding Options
- Select branding strategies
- Identify the guidelines for creating a strong brand
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Audience |
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The target audience for this series is managers and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand. There are no prerequisites required for this course.
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