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Brand Management - Integrated Marketing Training Class |
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Brand Management - Integrated Marketing Training Seminar
Brand Management: Integrated Marketing gives you information about integrated brands. The program provides you a process for integrating a brand throughout your company. Additionally, the program defines brand diver components and how these components can be used to communicate an integrated brand through the appropriate media. The program also provides you with guidelines and processes for managing both financial and market resources as well as organizational structures. By applying the information in this program, you will be able to integrate a brand within your company, convey brand identity through appropriate channels, and manage your resources effectively.
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Price |
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$74.95
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Agenda |
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Unit 1 Overview
Defining the Integrated Brand
- Identify the benefits of integrated branding
- Classify integrated marketing terms
Identifying the Internal Brand
- Identify the process for strengthening a shallow brand
Implementing an Integrated Brand
- Identify the tools for integrating your brand through your organization
Unit 2 Overview
Identifying Driver Components
- Identify the three parts of an organization that should be aligned through an integrated brand proposal
- Select ways to educate employees on the integrated brand
- Identify which driver components have the greatest effect on the internal and external brand
Marketing Brands with Direct Prompts
- Given a situation, identify the forms of marketing media being used
Unit 3 Overview
Managing Different Marketing Structures
- Given an example, identify which type of manager is being described
Managing Your Brand Team
- Sequence the steps to perform a marketing audit
Managing Your Resources
- Identify the steps of the budgeting process
- Based on a description, identify the type of analysis being completed
- Choose the options available after completing an analysis
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Audience |
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The target audience for this series is brand managers, product managers, and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand. It is recommended that individuals take the first four courses in the series or have equivalent knowledge.
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