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Brand Management - Managing Brand Equity Training Class |
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Brand Management - Managing Brand Equity Training Seminar
Brand Management: Managing Brand Equity explains how to manage a brand name, measure brand equity, and manage a brand on a long-term basis. The program also details the steps for creating brand extensions, the techniques for measuring brand equity, and the options for reviving brand equity..
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Price |
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$74.95
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Agenda |
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Unit 1 Overview
Managing the Brand Name
- Identify issues to consider when managing a brand name
Creating Brand Extensions
- Sequence the steps for creating brand extensions
Managing Brands Globally
- Identify issues to consider when creating a global branding strategy
Unit 2 Overview
Conducting Brand Assessments
- Select the factors you should measure when conducting a brand assessment
Selecting Measurement Techniques
- Identify the characteristics that comprise an effective brand equity measuring technique
- Given appropriate information, select common brand measuring techniques
Organizing Measurement Results
- Identify the options for organizing the results of brand measurement
Unit 3 Overview
Reinforcing Brand Equity
- Identify common brand management problems
- Select options for reinforcing brand equity
Reviving Brand Equity
- Identify options to revive brand equity
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Audience |
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The target audience for this series is managers and marketing personnel who wish to learn to interpret the potential affects of various brand strategies and tactics and assess the value of any type of brand. It is recommended that individuals take the first two courses in the series or have equivalent knowledge.
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