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E-Learning Essentials Pt. 2 - Marketing to Your Key Players Training Class |
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E-Learning Essentials Pt. 2 - Marketing to Your Key Players Training Seminar
This course covers the aspects of marketing that are essential to marketing an e-learning solution within an organization. It focuses on the required change of organizational mindset to one that supports anytime, anywhere learning. The three important marketing channels are covered - through a champion, culture change and communication plan. The course then looks at each of the key player groups within an organization that need to be understood and brought on board for an effective marketing and implementation of your e-learning solution: Executives, Learners, HR, and Trainers. The most common concerns of these groups are identified, and guidelines for winning their support.
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Price |
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$74.95
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Agenda |
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Buzz: Creating
- Identify guidelines for creating the buzz for your e-learning solution.
Organizational Mindset
- Identify characteristics of an organizational mindset that is receptive to e-learning.
E-Learning: Selling to the Organization
- Identify the stages in selling e-learning internally.
Pull Marketing and Push Selling
- Identify features of pull marketing and push selling.
Marketing Plan Design
- Identify components of an e-learning marketing plan.
Marketing Through a Champion
- Identify characteristics of the role of an effective e-learning champion.
Marketing Through Culture Change
- Identify ways of effecting changes to the learning culture.
Marketing Through Communications
- Identify guidelines for achieving an effective communication campaign.
Post Assessment
Common Management Concerns
- Identify common management concerns regarding e-learning.
E-Learning: Selling to Executives
- Identify guidelines for selling e-learning to executives.
Creating Value: Making the Business Case
- Identify guidelines for creating the business case for e-learning.
Common Learner Concerns
- Identify common concerns for learners.
Case for Competence Management
- Identify benefits to the learner of self managing their competency portfolio.
E-Learning: Selling to the Learner
- Identify guidelines for selling e-learning to learners.
Post Assessment
Getting HR on Board
- Identify guidelines for getting HR on board.
Skills Development Through E-Learning
- Identify benefits to HR of using e-learning in skills development.
Common Training Team Concerns
- Identify common concerns for trainers regarding e-learning.
Getting Trainers on Board
- Identify arguments for convincing trainers of the merits of e-learning.
Post Assessment
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Audience |
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Professionals who need guidance and the tools necessary to successfully implement e-Learning programs - such as Executives, Directors, Managers in large organizations (Fortune 500, etc.). It will also be of interest to Line Managers who are charged with implementing an e-learning solution, and the general learner interested in e-Learning..
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