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Principles of Marketing - Fundamentals of Marketing Training Class |
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Principles of Marketing - Fundamentals of Marketing Training Seminar
Principles of Marketing: Fundamentals of Marketing offers the student an overview of the information required to identify key marketing terms, language, and concepts. The program details the elements of the marketing mix, the stages of the product life cycle, and the proper steps to implement the market segmentation process.
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Price |
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$74.95
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Agenda |
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Unit 1 Overview
Defining Marketing
- Identify the definition of marketing
Explaining Terms
- Identify definitions of key marketing terms and language
Unit 2 Overview
Developing a Marketing Mix
- Identify the four components of the marketing mix
Evaluating the Product Life Cycle
- Identify the stages of the product life cycle
Unit 3 Overview
Identifying Target Opportunities
- Identify a target opportunity
Defining Market Segmentation
- Identify the definition of market segmentation
- Identify characteristics to consider when implementing a market segmentation strategy
- Identify steps of the market segmentation process
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Audience |
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Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization. There are no prerequisites required for this course.
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