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Principles of Marketing - Product Strategy Training Class |
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Principles of Marketing - Product Strategy Training Seminar
Principles of Marketing: Product Strategy offers the student an overview of the information required to classify consumer and business products, create and promote brand equity, and implement new product development strategies. The program details the functions and objectives of packaging and labeling strategies, the stages of the consumer adoption process, and the four product development strategies.
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Price |
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$74.95
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Agenda |
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Unit 1 Overview
Product Mix
- Identify the elements of a product mix evaluation
Product Classification
- Identify goods or services classified as consumer products
- Identify goods or services classified as business products
Product Branding
- Select the characteristics of an effective brand name
Unit 2 Overview
Packaging Strategy
- Select the goals you packaging strategy should achieve
Labeling Strategy
- Identify the factors you should consider when creating your labeling strategy
Unit 3 Overview
New Product Development
- Identify the four product development strategies
- Sequence the steps of the product development process in the correct order
Consumer Adoption
- Identify the stages of the consumer adoption process
Product Life Cycle
- Identify the stages of the product life cycle
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Audience |
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Managers, supervisors, and employees who want to learn basic marketing principles in order to influence the marketing goals of their organization. It is recommended that individuals take the first course in the series or have equivalent knowledge.
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