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Principles of Marketing - Promotion Strategy Training Class |
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Principles of Marketing - Promotion Strategy Training Seminar
Principles of Marketing: Promotion Strategy offers the student an overview of the information required to identify the elements of the promotional mix, determine appropriate promotional objectives, and select the advertising types and public relations tools to implement. The program details the procedures for creating an advertising campaign, the types of promotional strategies, and the steps of the personal selling process. .
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Price |
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$74.95
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Agenda |
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Unit 1 Overview
Promotion Fundamentals
- Identify the definition of integrated marketing communication
Promotional Mix
- Select the elements of a promotional mix
- Identify common issues to consider when creating a promotional mix
Promotional Objectives
- Choose the objectives your promotional strategy might accomplish
- Identify two promotional strategies
Unit 2 Overview
Advertising and PR Fundamentals
- Select the primary types of advertising
Advertising Essentials
- Identify two methods to develop an advertising budget
Advertising Campaign Development
- Sequence the steps for creating an advertising campaign
Unit 3 Overview
Sales Promotion
- Identify goals of sales promotion in an advertising campaign
Personal Selling
- Sequence the steps of the personal selling process
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Audience |
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Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization. It is recommended that individuals take the first three courses in the series or have equivalent knowledge..
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