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Principles of Marketing - Writing a Marketing Plan Training Class |
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Principles of Marketing - Writing a Marketing Plan Training Seminar
Principles of Marketing: Writing a Marketing Plan offers the student an overview of the elements of a marketing plan, covers the processes used to develop marketing objectives and strategies, and covers how to create a marketing plan. The program also details how to write, present, execute, and evaluate a marketing plan.
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Price |
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$74.95
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Agenda |
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Unit 1 Overview
Essentials of Marketing
- Identify two factors to consider when determining your market position
Marketing Plan Elements
- Identify the key elements of a marketing plan
Unit 2 Overview
Marketing Research
- Identify the four types of analyses that should be conducted before creating a marketing plan
- Identify the two types of objectives developed for a marketing plan
Strategy Development
- Identify the four types of marketing strategies
Marketing Plan Evaluation
Unit 3 Overview
Keys to a Successful Marketing Plan
- Identify the characteristics of an appealing marketing plan
Creating the Plan
- Sequence the steps for creating a marketing plan
Evaluating and Presenting a Marketing Plan
- Identify marketing plan evaluation methods
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Audience |
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Managers, supervisors, and executives who can influence the marketing and strategic goals of their organization. It is recommended that individuals take the first five courses in the series or have equivalent knowledge..
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