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I. Introduction
a. Example of Professionalism
II. Professionalism
III. Standard of Professional Conduct
a. Uncompromised Values
b. Pursuit of Excellence
c. New Standards for Ethical Conduct
IV. Understanding Ethics
a. Philosophical Level
b. Compliance Level
c. Compliance Needs Ethics
d. Compliance and the Letter of the Law
e. Do the Right Thing
f. Over-reliance on Compliance
g. Compliance as a Cause for Resentment
V. Compliance and Professionalism
a. Valuing Compliance and Market Conduct
b. Four Actions to be Taken
VI. Making the Case for Good Business Ethics
a. Protect Your Client, Not Yourself
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