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Brand Management: Fundamentals of Brand Management Training Class |
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Brand Management: Fundamentals of Brand Management Training Seminar
Brand Management: Fundamentals of Brand Management introduces students to essential brand information, including common branding terms, the importance of brand value, the characteristics of a good brand name and brand mark, and the responsibilities a brand manager should fulfill. The program also details the role brand management plays in the strategic marketing process, the steps of the consumer adoption process, the different types of branding strategies, and the signs that can indicate a troubled branding strategy.
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Price |
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$135.00
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Audience |
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The target audience for this series is managers and marketing personnel who wish to learn to in...
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