Course Description
In this course, you will be introduced to Facebook’s Ads Manager and developing effective Facebook marketing strategies and campaigns for your business, product and/or service.
TARGET AUDIENCE:This course is for organizations looking to leverage the power of Facebook to grow their brand awareness, digital presence and acquire new customers.
According to Facebook, the average U.S. consumer spends 50 minutes a day on Facebook. Learn proven Facebook marketing strategies that have empowered business owners to effectively run ad campaigns to grow brand awareness, engagement, customers, and sales.
COURSE OBJECTIVES:Upon successful completion of this course you will:
? Learn how to use Facebook’s Ads Manager
? Learn how to setup campaigns
? Understand the different campaign objectives and when to use them to meet your marketing needs (e.g., awareness, leads, sales, etc.)
? Understand how to use custom and lookalike audiences
? Learn how to develop engaging image and video creative for ads
? Learn how to write effective ad copy for social media users and get an amazing ad copy formula that works for any business
? Learn how to identify & target your prospects
? Learn how to test, revise and optimize campaigns
Agenda
COURSE OUTLINE:Overview of advertising on Facebook and why it is so effective
Understanding your social and online presence, and positioning relative to competitors
Understanding your ideal prospect and how best to target them
- Creating prospect avatars
- Understanding the problems and pain points your prospective customers are having and appealing to them
- Identifying the relationship you have with customers
Setting up a Facebook page for your business
Introduction to Business Manager and Ads Manager
- Going over and Understanding key metrics
Understanding and creating compelling business promotions
Setting up a campaign
- Choosing the right objectives
- - Awareness, Consideration and Conversion
- Creating Ad Sets and Ads
- - Budgeting and scheduling
- - Targeting audiences
- - Custom and lookalike audiences
- - Setting up Facebook Pixel
- - Retargeting
- - Follow-ups
- - Competitors
- - Ad placements
- - Ad units
- - Lead forms
- - Multiple step ad sequences
Creating content for campaigns
- Facebook’s content guidelines - what is and isn’t compliant
- Copywriting essentials
- - Writing hooks that emotionally engage your audience
- - Understanding pain points and benefits vs. features
- Developing effective images and video
- - Tools to utilize
- - Storytelling formula for videos
Maximizing results from campaigns
- Taking prospects from Facebook and making them paying customers
- Quality control of your online and social presence
- Improving monetization and upselling
- Landing pages