Course Description
As a leader, do you ever doubt whether your written messages are as effective as they need to be? Have you ever written something you later wish you’d said differently—or even regretted writing?
This unique program goes beyond most courses to help you transform your writing into an incredibly valuable tool for inspiring others, gaining their support and trust, and motivating them to excellence. You’ll become a more precise, mindful thinker who can influence and persuade. Gain techniques to help you shape the tone of a message for difficult workplace situations, frame and deliver bad news tactfully via the written word, and write a convincing business case. Apply these skills to craft strategic plans, mission, vision and values statements, proposals, speeches, and any other kind of organizational message.
Cancellation:Transfer, Cancellation and Refund Policy. For Classroom, Live Online and Webinar programs, you may transfer to a future session, send someone to take your place or cancel without penalty at any time up to three weeks prior to your program. If you provide AMA with less than three weeks’ notice, or fail to attend, you will be liable for the entire program fee. Programs included in AMA OnDemand offerings are not eligible for substitution, transfer, cancellation, return or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can. Please call us if you have any questions
Agenda
How You Will Benefit
- Grow your competence and confidence as a writer and leader
- Extend your reach and impact through your writing
- Influence and inspire with the best writing practices of effective leaders
- Overcome writer’s block to produce clear, concise, compelling messages
- Receive confidential feedback on your writing abilities and style
- Overcome resistance and get results through skilled writing choices
- Set direction, expectations, vision, goals, and plans with greater clarity
- Craft tactful messages to deliver sensitive messages or bad news
What You Will Cover
- Applying five principles of effective leadership writing
- Using four powerful and flexible leadership and writing styles
- Envisioning your purpose and desired outcomes for your messages
- Overcoming writer’s block
- Messaging with impact through email, social media, and the web
- Using writing to think through your expectations for others
- Setting a clear written strategic and operational direction
- Crafting plans, policies, and procedures that make sense
- Writing evaluative reports, assessments, and appraisals
- Providing feedback and advice tactfully
- Preparing a persuasive business case and getting commitment
- Overcoming objections and resistance
- Focusing attention and engaging hearts and minds
- Delivering bad news and unpopular decisions
- Communicating during crises and conflict
- Writing important speeches
Who Should AttendExecutives, managers, directors and high potentials who need to maximize the effectiveness of their leadership writing.
Audience
Cancellation:Transfer, Cancellation and Refund Policy. For Classroom, Live Online and Webinar programs, you may transfer to a future session, send someone to take your place or cancel without penalty at any time up to three weeks prior to your program. If you provide AMA with less than three weeks’ notice, or fail to attend, you will be liable for the entire program fee. Programs included in AMA OnDemand offerings are not eligible for substitution, transfer, cancellation, return or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can. Please call us if you have any questions