Course Description
Have you had difficulty integrating creative thinking and solutions into your organization’s culture? Do you or your colleagues feel a lack of confidence when it comes to creative output? Could fostering creative thinking help you and your team achieve better results? Attend this seminar and
learn proven creative thinking techniques that can help you generate new ideas and develop a blueprint for establishing a climate of creativity at work. You will discover new ways to
break through mental barriers, “in-the-box” thinking and frustrating roadblocks. Dispel widely held myths about creativity, including the belief that it must be a solitary act or reserved only for creative risk-takers. Return to work ready to apply the techniques you’ve learned toward improving performance, stimulating creative thinking and
unleashing the creative potential in yourself and your team.
Agenda
Learning Objectives
Understand the Brain Functions Associated with Creativity
Achieve the Mindset That Facilitates Creative Thinking
Practice Creative Thinking Techniques That Stimulate Ideation
Practice Creative “Doing” Techniques That Implement Ideas
Understand the Creativity-to-Innovation Process
Gain Awareness of Personal Creative Abilities
Recognize the Features of Creative Teams
Practice Techniques to Manage and Inspire Creative People
About Creative Thinking
Understand the Brain Functions Associated with Creativity
Describe the Relationship Between Creativity and Creative Thinking
Debunk Myths About Creativity
Identify Areas Where You Can Apply Creativity
Your Creative Abilities
Identify Your Creative Thinking Talents
Value Your Creative Strengths and Recognize Your Shortcomings
Gain an Appreciation for the Talents of Others and Their Contributions
Creative Thinking Techniques
Understand the Mindset Most Conducive to Creative Thinking
Practice Analogical and Disassociational Creative Thinking Skills
Reflect on Real Work Situations in Which the Various Creative Thinking
Skills Are Relevant
Creative Doing Simulation
Apply Creativity Across Business Functions
Apply Creativity to Problem Solving
Understand Challenges for Innovation and Teamwork
The Creativity-to-Innovation Process
Understand the Spectrum of Innovation, from Incremental to Breakthrough
Be Aware of the Five Phases of the Creativity-to-Innovation Process
Practice the Creative Thinking Skill of Crafting a Compelling Narrative
Apply the Skill of Crafting a Narrative to a Business Idea
Creative Teams
Recognize the Difference Between a Team of “Creatives” and a Team That
Needs to Be Recognized
Understand the Four Paradoxes of Creative Teams
Practice Putting Together a Creative Team
Practice Facilitating a Creative Team Meeting
Enabling Creativity
Understand How to Motivate Yourself and Your Employees to Be More
Creative
Ensure That Motivated Employees Are Enabled to Exercise Creativity
Productively
Finalize an Action Plan for Integrating More Creative Thinking in Your
Business
Cancellation:
Transfer, Cancellation and Refund Policy. For Classroom, Live Online and Webinar programs, you may transfer to a future session, send someone to take your place or cancel without penalty at any time up to three weeks prior to your program. If you provide AMA with less than three weeks’ notice, or fail to attend, you will be liable for the entire program fee. Programs included in AMA OnDemand offerings are not eligible for substitution, transfer, cancellation, return or refund. We appreciate that this is an important investment for you and your company and would like to accommodate your needs the best we can. Please call us if you have any questions
Audience
Managers, team leaders, directors, project managers, supervisors and staff in all industries—as well as anyone who has influence over the creation, adoption and execution of new products, services and processes.