Course Description
Most companies are doing some form of e-mail marketing; but is your e-mail marketing as smart – and as effective – as it could be?
Join Jeanne Jennings, an online marketing consultant with B2B as well as B2C experience, as she shares keys to success that can make or break your e-mail marketing efforts.
Whether you're looking to make direct sales, generate qualified leads, maintain or renew existing customers, drive traffic to your Website or motivate people to visit a brick-and-mortar store, Jeanne's tips will help you work smarter and more effectively.
Learning Objectives- Increase List Growth – Your house list is probably still your best e-mail list; 5 tips for faster opt-in growth
- Recognize Quantitative Projections – What metrics you should be “guestimating” – and benchmarks you can use to increase accuracy
- Discuss Qualitative Evaluations – Going beyond opens, clicks and conversions to measure the effectiveness of your e-mail efforts
- Recognize Proper Troubleshooting Techniques – Where to start investigating when your e-mail marketing isn't performing as well as you'd like
- Identify E-mail Authentication - The ins and outs of this new media darling and how your company can cost-effectively reap the benefits
- Work Smarter, not Necessarily Harder – Focusing on the big picture with your e-mail marketing, rather than sweating (and spending inordinate amounts of time on) the small stuff
About Your TrainerJeanne Jennings helps medium to enterprise sized companies, including Hasbro, Reed Business Information US, The National Press Club, Network Solutions and Verizon, become more effective and profitable online.
She’s an independent consultant with over 15 years of experience in online marketing strategy and creative direction. She also writes, speaks and is frequently quoted on online marketing issues.
Her twice-monthly column on e-mail marketing for ClickZ is a reader favorite, as is her own free e-mail newsletter, The Jennings Report, which provides market research, articles and other resources for e-mail marketing professionals.
Jeanne is also the author of The E-mail Marketing Kit, a 300+ page book and companion CD covering e-mail marketing strategy, implementation, and analysis.