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You learn ...

  • The 3 rules of business writing you simply can't afford to break
  • A 3-step approach for getting an immediate response to any written communication
  • How to overcome writer's block once and for all!
  • How to unclutter your messages by eliminating unnecessary words and redundant expressions
  • And much more!

Find out just how easy it is to get started, organize your thoughts and present your messages in ways that achieve the positive results you want. Learn how to meet the challenge of "putting it in writing"-whether you're writing letters, memos, proposals or other documents.

Program hours: 9:00 a.m. - 4:00 p.m.

What to know before you write

  • Testing your business writing savvy-a self-assessment for pinpointing your strengths and weaknesses
  • The 4 major functions of business writing
  • The 3 rules of business writing you simply can't afford to break
  • Know your subject: Using the library and other resources to become an expert on your topic
  • Know your readers: 6 questions you must ask yourself about the people who read your memos and letters
  • How to get an immediate response to all your business writing by applying a 3-step approach professional advertising people use to sell products

Putting your words on paper

  • Overcoming writer's block: An easy way to get your ideas down quickly
  • How to use freewriting to create a powerful and lively first draft
  • How "thinking small" can help you organize your writing for maximum impact
  • How to write openings that get to the point and keep your reader's attention
  • How to develop your paragraphs to get your ideas across most effectively
  • Words and phrases that ease the transition between paragraphs-and keep your audience reading from start to finish
  • End with a bang! How to write closings that inspire your readers to take action

Say it with style

  • How to take into account your reader's perspective-and why it's vitally important
  • The 2 sentence characteristics that determine whether your reader will comprehend your message
  • The Telephone Test: Why it's essential to apply it to every piece of writing that leaves your desk
  • How to adapt your tone to match the personality of your readers
  • The 15 worst business writing sins and how to avoid them
  • How to use personal pronouns to create an instant rapport with your audience
  • Fresh alternatives to the 10 deadliest business writing clichés
  • The only time it's appropriate to use jargon in a written communication
  • Bullets, underlining, lists and other formatting techniques that make your writing easier to read
  • Unclutter your messages-how to eliminate unnecessary words and redundant expressions from your writing
  • When it's okay to break grammar rules
  • Techniques for spotlighting your key points
  • How to free your writing from unintentional bias that can alienate your readers
  • Putting the power of persuasion to work for you-10 simple rules for getting your readers to "see it your way"

Professional editing and proofreading techniques

  • The Golden Rule of business writing and editing
  • Editing techniques professionals use to turn out powerful and effective final drafts
  • Why it's important to read to the end of a document before making any changes or corrections
  • Save hours of rewriting-7 questions for pinpointing the strengths and weaknesses of your first draft
  • Never-fail techniques for proofreading technical and financial data
  • How to accurately proofread foreign words
  • A checklist of key points to review before any document leaves your desk
  • Why knowing your natural visual span can keep you from overlooking typos and other credibility-robbing errors

Writing that means business

  • The one important ingredient you must not overlook when writing a business proposal
  • A 4-step process for writing effective business reports
  • The 6 main parts of every winning business proposal
  • 9 tips for writing memos that get your point across without wasting your reader's time
  • Report-writing do's and don'ts that every businessperson must know
  • A 3-part letter design guaranteed to grab your reader's attention, deliver your message and inspire action
  • How to structure your e-mail messages for maximum impact
  • Why it's important for your letters to do more than just convey information
  • The 6 essential elements that are common to every report and proposal
  • Proven tactics for writing a persuasive sales letter
  • 6 guidelines for writing document titles that are accurate and informative
  • How to write PR letters and news releases that create a favorable image for your company

Writing for special situations

  • When the message is tough: How to convey bad news tactfully
  • Style and usage considerations that every person writing international correspondence must know
  • How to say "No" without damaging relationships
  • How to recognize and take advantage of each person's expertise when you're involved in a collaborative writing project

Registrations for classes must originate from either the United States or Canada.

Cancellations and substitutions:Cancellations received up to five working days before the seminar is refundable, minus a ($10 for one-day event and $25 for two-day event) registration service charge. After that, cancellations are subject to the entire seminar fee, which you may apply toward a future seminar. Please note that if you don’t cancel and don’t attend, you are still responsible for payment. Substitutions may be made at any time.

Continuing Education Credit: Continuing Education Credits are based on program length and completion in accordance with the National Task Force for Continuing Education guidelines. Please contact your professional licensing board or organization to verify specific requirements.


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WV Charleston11/27/2017 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day159.432042415
FL Ft. Lauderdale11/27/2017 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042412
WA Everett12/4/2017 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042418
WA Seattle12/5/2017 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042421
OR Portland12/6/2017 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042436
OR Salem12/7/2017 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042444
ND Fargo12/7/2017 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042440
MN Bloomington12/8/2017 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042448
MI Troy12/11/2017 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042452
IN Indianapolis12/12/2017 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042456
KY Lexington12/13/2017 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042460
NE Omaha12/20/2017 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042464
NV Reno1/17/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042468
HI Honolulu1/19/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day154.962042472
MN Bloomington1/22/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042476
CO Denver1/23/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042480
PA King of Prussia2/5/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042484
PA Lancaster2/6/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042491
TN Nashville2/15/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042495
CO Denver2/20/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042498
TX Houston2/26/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042413
GA Atlanta3/9/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042424
NC Charlotte3/19/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042430
MO St. Charles3/19/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042427
MO St. Louis3/20/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042433
MO Columbia3/21/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042437
CA Anaheim3/26/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042441
TX Houston3/26/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042445
CA Ontario3/27/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042449
TX Dallas3/27/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042454
CA Pasadena3/28/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042457
NM Albuquerque3/28/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day156.642042461
CA Torrance3/29/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042465
GA Atlanta4/3/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042469
FL Orlando4/4/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042473
CA Irvine4/20/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042477
NJ Princeton4/20/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042481
TX Dallas4/27/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042485
DC Washington5/8/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042488
MD Annapolis5/9/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042492
AZ Phoenix5/14/2018 9:00:00 AM<span class="course-type type-c" style="cursor:default;word-wrap:normal;display:inline-block;" onmouseover="showHoverInfo(this, 'ProductTypeDescription' ,'ILT')" onmouseout="clearHoverInfo()">C</span>1 day149.002042496
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