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Today's interconnected global marketplace gives customers more choices – and more information about their choices – than ever before. Organizations need leaders who create internal customer-focused cultures that seek to fulfill what their customers are trying to accomplish. This means supporting the people who serve the customer, finding and using information to help target and engage customers, and continually improving products and services to create customer loyalty.

Learning Objectives
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Leadership Advantage: Customer Focus 2.0 Online course
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