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This is a bundled training package. It contains training for each of the bundled items below:

Course Price
Building Lasting Customer-brand Relationships $74.95
Business Planning Essentials: Preparing a Business Plan $74.95
Business Planning Essentials: Performing Key Analyses $74.95
Business Planning Essentials: Preparing for Implementation $74.95

Bundle Price: $169.00
Total Savings: $130.80

Building Lasting Customer-brand Relationships

The focus of brand management today is on building lasting relationships between a brand and its customers. Effective brand relationship management involves knowing a brand's customers and being aware of their changing needs and behaviors. It also involves looking for new ways to deepen the attachment between a brand and its customers. This course explores how customers connect with brands and provides an overview of actions you can take to develop a customer-brand relationship. It also outlines a methodology to analyze customer-brand connections and to make a connection at an emotional level by using brand stories.

Learning Objectives
  • Recognize strategies organizations can use to effectively manage the relationship between a brand and its customers
  • Match the types of analysis used to find customer-brand connections with examples of their potential outcomes
  • Create a brand story that connects emotionally a brand and its customers

Business Planning Essentials: Preparing a Business Plan

Anyone who wants to gain support for an idea or initiative needs a well-prepared business plan. A business plan is like a road map that helps you clearly see the opportunities and obstacles you'll inevitably face as you pursue your business idea. Preparing a plan takes a lot of time because a plan typically contains many sections and comprehensive information. But it's worth spending time on it. With a well-prepared plan, you stand a better chance of getting the support you need to succeed. This course describes what a business plan is, why you use it, and its main ingredients – opportunity, solution, execution, and outcomes. It also explains how to prepare to create your plan by defining your purpose clearly, doing proper research, and establishing goals. In addition, the course offers guidelines on how to write and structure your plan effectively by, for example, paying particular attention to the executive summary, telling a compelling story, and making sure your idea fits the business need.

Learning Objectives
  • Recognize examples of the four key elements of a business plan
  • Recognize preparation steps in developing a business plan
  • Recognize guidelines for creating an effective business plan
  • Distinguish between different parts of a business plan

Business Planning Essentials: Performing Key Analyses

Business plans are created for many different reasons – to get funding for a project, to evaluate future growth, or to fulfill strategic initiatives. But many plans go out of date before they're even complete. Changes happen fast in business and, for a plan to have any value, it needs to evolve with your organization and stay relevant in the face of uncertainty. Ongoing analyses of the internal and external environments are important to help keep plans relevant. This course describes how to carry out an internal analysis, including the assessment of your organization's market strategy, resources, organizational structure, and financial position. It shows how understanding internal factors can guide you in writing a business plan that reflects the strengths and resources of the organization. The course also explains the key elements examined in any external analysis, such as the competitive landscape and industry trends, and how these factors may inform your business plan and help ensure it is both relevant and compelling. Finally, the course covers how to use the results of your analyses to identify important opportunities, like new demand or market growth, and challenges – such as changing customer needs or threats from substitutes – that may need to be addressed in the business plan.

Learning Objectives
  • Describe how the results of an internal analysis inform a business plan
  • Recognize how to conduct an external analysis
  • Identify market influences that may affect your business plan
  • Determine how a SWOT analysis affects a business plan in a given scenario

Business Planning Essentials: Preparing for Implementation

One of the most difficult aspects of business planning is moving from strategic thinking to action. This course describes activities that help coordinate the implementation of business plans, including developing action plans, determining how the implementation should be measured and monitored, as well as how to assess outcomes. It details how to use an action planning process to facilitate business plan implementation. This process entails steps such as clarifying the outcomes you want, listing the actions necessary to achieve those outcomes, assigning responsibilities, and determining resources needed. Finally, the course explains how to develop a reporting and monitoring structure in order to help ensure a more streamlined implementation process.

Learning Objectives
  • Describe the connection between planning, implementation, and control
  • Recognize how to coordinate the implementation of a business plan
  • Use action planning to facilitate the implementation of a business plan
  • Recognize ways to build support for implementation of a business plan
  • Recognize how to create a reporting structure that facilitates the implementation of a business plan
  • Describe components of a plan-modification process
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Business Planning Essentials e-learning bundle
  • Course ID:
  • Duration:
    4 hours
  • Price: