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Description:

This is a bundled training package. It contains training for each of the bundled items below:

Course Price
Using Web Analytics to Increase Sales $74.95
Increasing Competitiveness through Collaboration $74.95
Competitive Marketing Strategies: Conducting an Internal Analysis $74.95
Competitive Marketing Strategies: Analyzing Competitors $74.95
Competitive Marketing Strategies: Selecting and Implementing Strategies $74.95

Bundle Price: $199.00
Total Savings: $175.75


Using Web Analytics to Increase Sales

Website activity can provide valuable sales data. This impact explores how web analytics can increase sales.

Increasing Competitiveness through Collaboration

Most companies are constantly striving to boost their competitiveness. This challenge examines collaborative strategies that companies can use to increase competitive edge.
  • Topic t2 Objective o3 - Objective Text

Competitive Marketing Strategies: Conducting an Internal Analysis

When developing competitive marketing strategies, one of the most important steps is carrying out effective research and analysis. As well as assessing the external competitive environment, you need to look inward. In other words, you need to assess your organizational capabilities – what unique skills and resources does your organization have and how can it effectively deploy these to deliver a sustainable competitive advantage? In addition, you need to consider your marketing activities – how relevant are your marketing objectives, given your organization's current and potential capabilities? And what kind of profile does the marketing function have in your organization? Addressing questions like these will help you improve and develop strategies that reflect your unique capabilities. This course describes how to conduct an internal analysis as part of the process of developing competitive marketing strategies. It explains the types of questions you may need to ask about your organizational resources and capabilities. And it describes areas to consider when doing a marketing audit, including innovation activities.
  • define the role of internal analysis in the development of competitive marketing strategies
  • recognize the steps in identifying important organizational competencies
  • categorize examples of resources and competencies important for creating and maintaining competitive advantage
  • recognize important questions to consider when conducting an internal marketing audit
  • identify examples of what you should consider when conducting an innovation audit

Competitive Marketing Strategies: Analyzing Competitors

To formulate successful competitive marketing strategies for your organization, you need to understand your competitors. Who are your key rivals and what drives their marketing decisions? What do they do well and where do they miss the mark? Gathering and analyzing this kind of information is the starting point for developing effective strategies that can increase your competitive advantage and build market share. This course describes a process for developing a competitor intelligence system that enables you to better understand what you're up against and how you can use information about competitors to design your own marketing strategies for maximum effectiveness.
  • recognize the value of competitive intelligence
  • assess how effective an individual is in identifying competitors for a given scenario
  • recognize examples of the guidelines for gathering information about competitors
  • match guidelines for analyzing information about competitors to the section in a sample analysis to which they apply

Competitive Marketing Strategies: Selecting and Implementing Strategies

Competitive marketing strategies can help your organization gain market share, minimize the impact of competitors, and increase revenues. These outcomes can only be achieved, however, if organizations understand how to translate their competitive advantages into winning strategies. This course describes the different types of competitive advantages that can help an organization distinguish itself from the competition. It outlines how to choose the most appropriate competitive marketing approach based on those advantages. It also explains the key components of a competitive marketing plan, which shows how strategies can be put into action. Finally, the course describes how to approach the implementation of competitive marketing efforts in order to ensure buy-in and support from key stakeholders.
  • describe how to select competitive marketing strategies effectively
  • match types of competitive advantages to their examples
  • match the components of a strategic marketing plan to their examples
  • recognize examples of guidelines that can help in making the implementation of competitive marketing strategies successful
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Competitive Marketing Strategies e-learning bundle
  • Course ID:
    252458
  • Duration:
    3 hours
  • Price:
    $199