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Description:

This is a bundled training package. It contains training for each of the bundled items below:

Course Price
Preparing a Business Case $74.95
Writing a Business Case $74.95
Presenting Your Case $74.95

Bundle Price: $139.00
Total Savings: $85.85


Preparing a Business Case

Why put time and effort into preparing, writing, and presenting a business case for new projects? Why not just talk to the manager and get his approval for the project? The answers to these questions lie in the fact that organizational budgets for new projects are typically very tight and, as such, your project will be competing against other projects for funding. Without a written business case, your chances of persuading decision makers within your organization to implement your new project idea, instead of a competing project, stand little chance. This course prepares learners interested in the development of effective business cases. You will learn what a business case is and when one is used, what research you need to do before you start to write a business case, and what information should be included in your business case. Finally, you will learn how to plan and position your business case to maximize its effectiveness.
  • identify the benefits of writing a good business case
  • identify the purposes of developing a business case
  • identify the features of a business case and its development that are influenced by corporate culture
  • recognize why it is important to research your business case
  • determine the scope of a business case in a given scenario
  • identify the benefits of defining the scope of the business case
  • distinguish between the potential benefit types of a proposed project in a given scenario
  • effectively manage stakeholders in a given scenario
  • identify the benefits of correctly identifying the decision makers
  • identify the methods you should use to convince decision makers
  • identify the advantages of dividing a business case into clearly identifiable sections
  • recognize examples of appropriate project titles
  • recognize the information that should be included in the executive summary
  • identify examples of mission statements that contain all the recommended elements
  • identify appropriate objectives to be included in the business case for a given scenario
  • identify the information that should be included in the main body of the formal proposal

Writing a Business Case

Which would you rather do: prepare a business case for your latest project or go to the dentist? Given the choice, many of us would tend to choose the latter. Whether you want to invest in product development or reinvent your business processes with new marketing channels, it is now more important than ever to have a business case that is carefully planned, written, and presented, especially when you consider that corporate investments are being subjected to increased scrutiny. Writing a good business case will help you justify resource allocation to key decision makers and secure funding for your project. Otherwise, you may be eaten alive by the competition! In this course, you will learn how to plan, write, and present a business case to persuade key decision makers in your organization that your proposal is a winning initiative. This course will show you the principles for preparing an effective business case, and it will guide you through the writing process, from defining your business need and gathering relevant information, right through to assessing the financial impact of your solution. The course will conclude with practical advice on how to concisely present your business case to connect with your audience and key decision makers.
  • identify the benefits of writing a good business case
  • recognize the functions of a business case
  • recognize the elements of a business case
  • recognize the marketing components that should be included in a business case
  • identify the processes that will help to make a business case effective
  • recognize the importance of researching your project and aligning it with business processes
  • apply the methods used to research background information for a given business case
  • recognize what needs to be researched before writing a business case
  • determine whether a proposed project aligns with corporate strategy in a given scenario
  • identify the steps used to determine the best angle for a business case
  • address the concerns of decision makers for a business case, in a given scenario
  • recognize the importance of good writing and design
  • recognize who should be involved in writing a business case
  • analyze a business case using document-design principles

Presenting Your Case

Have you ever attended a presentation that failed because the presenter was ill prepared or ineffective in his approach? A successful presenter must possess the proper skills to plan and deliver an effective business case presentation and employ strategies to establish and maintain the audience's attention. This course examines the careful planning and delivery of a business case presentation. It focuses on the use of visual aids and handouts in a presentation, the structure and development of a presentation in light of audience needs, and the elements involved in successfully delivering the presentation to that audience.
  • recognize the benefits of a well-prepared business case presentation
  • analyze an audience prior to giving a presentation in a given scenario
  • identify questions to ask about your audience prior to the presentation
  • identify specific elements of a well-planned presentation
  • apply a structured approach to the preparation of a business case in a given scenario
  • match methods of generating ideas with their corresponding descriptions
  • match specific presentation aids with their appropriate use
  • recognize the benefits of knowing how to deliver an effective business case presentation
  • identify methods of reducing stress before giving a presentation
  • identify ways to practice and rehearse before delivering a presentation
  • apply methods of optimizing the environment prior to giving a presentation
  • maintain a rapport with the audience in a given presentation scenario
  • identify ways a presenter can establish and maintain good audience rapport in a given scenario
  • identify methods of managing questions and answers after a business case presentation
  • effectively close a presentation in a given scenario
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How to Write an Effective Internal Business Case e-learning bundle
  • Course ID:
    252515
  • Duration:
    7 hours
  • Price:
    $139