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This is a bundled training package. It contains training for each of the bundled items below:

Course Price
Essential Selling Skills: Mastering Cold Calling $74.95
Essential Selling Skills: Qualifying Sales Prospects $74.95
Essential Selling Skills: Closing the Sale $74.95

Bundle Price: $139.00
Total Savings: $85.85

Essential Selling Skills: Mastering Cold Calling

Cold calling is a fundamental part of sales. However, it's also one of the most difficult skills to master. How do you get past the gatekeepers and ensure you reach the right people? What should you say when you do? How can you counter objections? This course provides a strategic approach to cold calling, including how to time your calls effectively and how to handle gatekeepers. It demonstrates how to develop succinct and persuasive messaging to help ensure successful calls. And it provides instruction on how to overcome some of the most challenging objections and how to ensure you secure an appointment.

Learning Objectives
  • Assess the effectiveness of a cold-calling script
  • Identify when not to call a prospect
  • Recognize how to deal with gatekeepers when cold calling
  • Recognize how to overcome cold-calling objections
  • Make a cold call that leads to an appointment

Essential Selling Skills: Qualifying Sales Prospects

Qualifying sales prospects or leads is an essential step in the sales cycle. Before you begin extolling the virtues of your product or solution, you need to ensure that it's something the prospect needs and is in a position to buy. The most effective way to do this is through a strategic discovery or qualification meeting designed to elicit important details from your prospects, such as their current business realities and challenges, available resources, and what success looks like to them. This course describes how to plan for such a meeting, as well as how to conduct that meeting effectively by asking questions in a way that gets you the information you need. The course also explains how to develop a qualified lead into a sales opportunity. This can be done by using the information you gathered in the qualification meeting to propose a relevant and effective solution for the prospect.

Learning Objectives
  • Take steps to plan for a qualifying meeting
  • Determine whether the guidelines for conducting a qualification meeting have been followed appropriately
  • Take steps to qualify a prospect effectively
  • Develop a qualified lead into a sales opportunity

Essential Selling Skills: Closing the Sale

One of the most difficult steps in any sales effort is securing the sale. When is the best time to ask for the order? What if the prospect doesn't seem interested or challenges the merits of your proposal? This course demonstrates how to leverage your value proposition in the final stages of the sales process, so you can present it in the most effective way possible. It discusses how to time your closing, and presents strategies for successfully closing the sale. The course also examines how objections function within the closing process and provides an analysis of how to overcome objections to the sale. And finally, it explores the merits of following up after a sale.

Learning Objectives
  • Recognize examples of strong value propositions
  • Identify the signs that your prospect is ready to close
  • Apply the process for dealing with sales objections appropriately
  • Recognize key strategies for closing a sale
  • Recognize how to follow up after a sale
  • Deal with objections and close a sale
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Essential Selling Skills e-learning bundle
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