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Learn to Maximize Your Business and Sales Potential through Twitter, Facebook, Youtube, Linkedin and more in this social media training course.

Even for seasoned marketing professionals – this is new territory! Electronic social networks that did not exist five years ago are now the new frontier in marketing. They can be a great opportunity for exposure, and revenue for your company. Aside from a social outlet, when integrated with traditional marketing, these potential sales vehicles can augment your entire marketing efforts, creating publicity, opportunity and sales potential you never thought could exist. After three information-packed days of social media training in this social media course, you will have your plan ready to go.

Finally, Get Answers and Get Busy!

If you're like most marketing professionals, you're realizing you need to get on board with Social Media Marketing and Social Networking. It's evolved quickly. There's no book, no resource and few people to turn to for advice – now that's all changed. After three days of social media training and social networking training in this social media boot camp you'll know what you need to know from a seasoned expert in the field.

Convert Fans Into Customers – With the Right Direction, Tools and Guidance

Whether involved with business-to-business or business-to-consumer marketing, social media marketing will work for you. Understand how each of these media operate; their potential, the psychology, where you are losing revenue and more. You'll learn to maximize results from the top social networks: Twitter, Facebook, YouTube and the top business-to-business network, LinkedIn. You'll know when you should be using video, cross-pollination techniques and other specific strategies. You'll leave the class with direction, focus and your own game plan. We'll show you how to harvest qualified leads using these marketing tools, and how to cultivate more sales for your business in this three-day workshop.

Done Correctly, Social Media Marketing will work!

Key Skills You'll Take Away Immediately:

  • Learn how to use online media to create social events that make you stand out and attract relevant, interested people
  • Harness the power of blogs to grow your content base, increase your credibility, and attract web traffic
  • Examine Twitter practices that really work, and figure out if (and how) Twitter can be used to promote your business
  • Learn how to monitor mentions of your company online and in social streams
  • Understand how to track your social media performance and which sources are driving your traffic
  • Determine whether Facebook is the right fit for your business
  • Learn how to use Facebook advertising to find leads and customers
  • A deep dive into LinkedIn — how to find relevant connections, how to get introductions, and how to optimize your profiles
  • Take a detailed look at why video matters, and how to best use it to drive traffic and credibility
  • Learn more about Google Plus and how to use it for your company
  • Get an introduction to Pinterest — whether it's right for you, and how to use it for business applications
  • Know the legal issues, ethics concerns, and how to create an effective and reliable social media policy
  • Understand how to unify and integrate your various social media channels so you can efficiently and consistently reach your audience


What People Say About This Social Media Training Course:

"I feel very energized after attending Social Media Boot Camp. We'll be able to apply a lot of the things that were covered to our social marketing plans for Hay Group."

-- Ali, Marketing and Communications Manager

"Jeremy kicks a**!!! This guy knows his stuff and I would highly recommend this course to anyone."

-- Julie, Director of Marketing and Recruitment

"Jeremy Smith is very knowledgeable about social media and is excellent at teaching it to his students. Social Media Boot Camp is a must-attend for anyone trying to get their social media efforts off the ground."

-- Mike, Online Communities Specialist

Social Media Training Course Outline

1. Introduction to Media and Influence

A true definition of social media

Myths and facts about social media

Branded case studies of both B2B & B2C businesses success

Why social media is working for companies today

2. Twitter Tips, Tools and Strategies

Twitter basics and terminology

Why Twitter matters

Do you belong on Twitter?

Twitter landscape

Twitter.com

3rd-party tools

Twitter and your mobile devices

Getting started using Twitter

Establishing your Twitter presence

Finding the right people and accounts to follow in your business

How to search properly for information and competitors

The secrets to Twitter lists

Using Twitter lists as a powerful marketing tool

Twitter strategies for effective marketing

How to contribute to the conversation

Finding your voice

Writing your tweets

How to monitor the conversation about your business

Using Twitter for lead generation

Advanced Twitter marketing strategies

Types of Twitter advertising

Getting started with Twitter ads

Twitter influence and Klout scores

Measuring your impact on Twitter

3rd-party analytics

Case studies for best Twitter marketing strategies

3. Facebook

Facebook basics and statistics

Facebook groups or fan pages? Which one is right for your business?

Is Facebook where your business should be?

Facebook fan page

How to leverage Facebook's timeline for maximum consumer reach

How to improve Facebook fan engagement

Creating status updates that work

How to grow active Facebook communities

Facebook custom apps: are they for you?

Facebook marketing

How to use polls and surveys that deliver results

Using Facebook offers to increase fans

What you need to know about Facebook contests

Facebook events and marketing techniques

Using Facebook photos and videos in your marketing arsenal

Facebook advertising

New Facebook ad techniques that increase revenue

Basic, interests and advanced targeting techniques

Sponsored new stories advertising

Actions and bidding techniques

Ad metrics and how to figure out what is working.

Advanced Facebook topics

Page policies

EdgeRank

Insights

What's new

Case Studies

4. Google Plus

Google Plus basics and statistics

What is Google Plus?

Why are so many businesses using Google Plus?

The Google Plus layout

How to navigate in Google Plus

How to find relevant conversations in Google Plus

Google Plus marketing

How to establish your presence in Google Plus

How to build relative circles for your business

Special features in Google Plus

How to use Google Hangouts

Using communities and events

Increase your visibility in SEO

Tips and tricks

5. YouTube

Staggering statistics and numbers

How YouTube and other video platforms work

Optimizing YouTube

Search and social based on keyword strategy

Which tool works best for optimizing

Secrets of how to create and implement a video content strategy

Measuring YouTube success

YouTube Insights

Channel statistics

Video statistics

Advanced YouTube topics

The #1 tip for success

The YouTube algorithm

Playlists

Audio and video capture

6. LinkedIn

Basic overview

Your Personal LinkedIn Account

Types of accounts and their differences

Profile tips

Building your network with connections and groups

Growing your business with a company page

Anatomy of the company page

Creating/improving your company page

Promoting your company page

Advanced LinkedIn Topics

Advertising on LinkedIn

Engaging with your network

7. Pinterest

Pinterest basics

What you need to know

Psychology behind Pinterest users

Pinterest business etiquette

Pinterest marketing

How to use Pinterest in your marketing campaigns

Driving traffic with Pinterest

Top marketing strategies to use on Pinterest

Case studies

8. Blogging and Content Marketing

Benefits of content marketing

Why content Is king

Definition

Types

The conversation prism

B2B and B2C statistics

Content marketing strategy

Goals and metrics

Audience

Keyword research

Development

Sharing and syndication

Lead generation

Content creation

Measuring content efforts

Website analytics

Tracking conversions

Engagement

Referral URLs and multi-channel funnels

Advanced content marketing strategies and tactics

9. Advanced Social Media Topics

Social media policy

Case studies and examples

How to develop Your policy

Managing your social media team

Roles and responsibilities

Listening channels

Role of an agency or consultant

Social media salaries

Measuring social media

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