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Show buyers and sellers why you’re the "agent of choice" so you can charge the commissions you deserve! Elevate your self-confidence to sell more!

The market is getting more challenging. Commissions are falling. Don’t let that happen to you!

Now, a complete marketing tutorial from master sales trainer Carla Cross to teach you exactly how promote yourself, raise your confidence, get loyalty, and get the commissions you deserve! Create the YOU that you want your clients to appreciate. EVERY agent needs this to survive and thrive in shifting markets! You can’t brag, but you absolutely must show potential clients why they should work with you—and do it fast!

“Your product Your Professional Portfolio helped me create a great pre-listing package and book of greatness! I have it dropped it off one or two days before the listing presentation and I am pre-sold before I walk in the door! Better yet, they already like and trust me before they meet me! As we all know, no sale is made until the client first likes us and then trusts that we will be working for their best interest.”
~ David Lindahl, CRB, Broker/Owner
P.H.P. Realty (People Helping People)
Brockton, MA

  • The rock-solid 3-step process to differentiate yourself from the ‘pack’ (one of the hardest things an agent has to do)
  • Carla teaches you to find out exactly what’s special about you—and how to promote it without ‘bragging’ (you’ll be surprised at the hidden talents you find you possess, and that clients WANT!)
  • 125 items to put in your Portfolio (you’ll never run out of ideas!)
  • How to best arrange your Portfolio—we even include the ‘stationery’ to make your professional quality portfolio (ready to customize on your document CD)
  • 5 ways to get your Portfolio in front of people at the right time
  • After the Sale Survey to use to get those testimonials
  • Mallory’s Report Card survey form to get testimonials
  • Sample: Chapter Names for your ‘Book of Greatness’ in your Office Entry
  • Open House Checklist—prove you’re a ‘pro’
  • The Day of the Open House—get that listing
  • New Listing Checklist—show you’re organized
  • My 20-Point Marketing Plan—give sellers confidence in you
  • Information from Sellers—ask the right questions and prove you’re the ‘pro’ for them
  • Buyers’ Home Information Questionnaire—ask questions to reveal what you need to know/prove you’re the ‘pro’
  • Choosing Your Real Estate Agent—stand out from the crowd
  • My Personal Commitment to YOU--get loyalty
  • Press Release Template—market yourself low-cost and big return
  • Sample Press Release
What’s New in this 3rd Edition

It’s a shifting market. These additions show you exactly how to thrive:
  • The six attributes of a value-added agent of today—and how to prove you are one to demanding clients.
  • The 4 actions value-added agents take daily. New competition means agents must be much better at proving they are ‘value-added. Here’s exactly how to do it.
  • 13 detailed ‘proving you are worth it’ documents and systems for you to customize on your document CD, so you can show you are truly ‘value-added’ (great time management tool!)
  • For managers: 2 complete training series. Carla shows you how to use this resource as a training tool. Raise the productivity and retention in your office—guaranteed!

Click here for a sneak preview!

100 pages of tutorial and 1 Audio CD from sales expert Carla Cross
1 document CD, with all the detailed checklists you need to prove you’re worth the commissions you want to charge.

Bottom line: Banish call reluctance and raise your self-confidence to get "loyal for life" clients!

"Thank you Carla, for creating the Professional Portfolio. I used it for the first time and it landed me a buyer/seller on the first handout. It's great!"
Pat Becker, Coldwell Banker Success, Phoenix, AZ

Additional shipping charges apply if shipping outside the continental U.S. Please call before placing your order if that is your destination.

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