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Sales professionals must be adept at generating interest and helping customers see potential. But whose responsibility is it to maintain interest? This Challenge Series exercise explores how sales professionals can enlist and equip their customers as allies in a collaborative approach to foster interest and ultimately implement solutions. The learner plays the role of a sales representative for a software company specializing in retail grocery systems.

Learning Objectives
  • Topic t2 Objective o3 - Objective Text
  • Audience

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