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Though a strong web presence is seen as vital in the success of most businesses, it is equally important that products be shaped to fit the medium and meet the needs of custom-conscious consumers.
While advertising is a proven method for selling goods and services, it's not a strategy without drawbacks. This Business Impact examines using public relations strategies as an alternate approach.
Blogs can create a direct communication channel between you and your customers. This Business Impact examines how to best use blogs to increase sales.
Website activity can provide valuable sales data. This impact explores how web analytics can increase sales.
Trade shows are great opportunities for salespeople. This Business Impact examines the importance of preparing for shows ahead of time.
Traditional marketing strategies have proven ineffectual at generating online sales and ensuring repeat business. This challenge explores strategies for accelerating online sales.

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