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To write effective and appropriate business messages, you need to know your readers. Are you addressing multiple readers or a single reader? How much knowledge do your readers have of your subject, and what issues concern them most? These are just some of the questions to consider before you start writing your message. Closely tied with knowing your readers is knowing your purpose for writing. Do you need to inform customers about a new policy, or do you need to persuade employees to adopt a new business practice? Knowing your purpose will focus your message, making it clear to readers why it is important to them. In addition, identifying who your audience is and what your purpose is will guide you in selecting an appropriate tone for your business message. Tone is a significant element in writing – one that affects how the reader will respond to your message. Tone refers to the writer's attitude toward the reader and subject matter as expressed in the way the message is written. Have you ever received a memo that annoyed you by its tone? For example, it might have been patronizing or too familiar. The key to controlling the tone of your writing is to put yourself in the place of your reader. And you need to carefully choose the words that will create the right tone for your message. When you know who your readers are and what your purpose is, you can tailor your tone to suit them. This will help you create more effective business messages. This course addresses ways to identify your readers and to create messages that convey the appropriate tone for different reader roles. It also outlines how to write effectively for the three most common reasons for writing a business document – to inform, respond, or persuade.
  • identify key characteristics to consider when analyzing the targeted readers of a business document
  • identify attributes to consider when defining your relationship to the reader
  • determine the appropriate written message to use for a given situation
  • recognize the value of knowing the appropriate tone to use to address your readers
  • use the appropriate writing tone to communicate a written business message for a given purpose and audience
People who have no problem communicating clearly when they speak sometimes struggle to make themselves understood when they write. That's because the ability to write clearly and concisely is a skill that requires effort to master. Acquiring this skill gives you the tools to create effective business documents for readers who lack the time or the patience to search for essential information buried in long, rambling e-mails or reports. Writing clearly also entails organizing content logically and appropriately for the subject and reader. Clear and concise sentences get you part of the way. But you need to organize these into coherent paragraphs that convey the relevant information in the most effective way. This course describes ways to make your writing more clear. Specifically, it covers the importance of using short, familiar words, appropriate connotations, concrete and specific language, and transitional words and phrases. The course also discusses ways to be more concise and explains some best practices for organizing content logically and appropriately.  
  • recognize sentences that reflect the techniques of clear writing
  • recognize how to apply the techniques of concise writing to a given sample of business writing
  • identify ways to organize content to increase reader understanding
When it comes to business writing, most individuals don't really appreciate the importance of editing and proofreading a document before sending it. But have you ever distributed a document or message only to find later that you forgot to include a key point or correct an embarrassing spelling error? Reviewing is a crucial stage in the writing process. It entails editing for clarity, tone, accuracy, and completeness, and also proofreading for spelling mistakes and grammatical errors. Carelessness reflects badly on you, your work, and your organization. Taking the time to edit and proofread your writing will help you produce more focused, polished, and effective business documents. This course highlights the importance of editing and proofreading your business documents. It describes some key areas to consider when editing – like tone, structure, clarity, and accuracy. You will also explore ways to proofread effectively. In particular, you will find out about some of the most common grammatical, punctuation, and spelling mistakes that people make.
  • distinguish between editing and proofreading
  • identify general techniques that help you edit and proofread effectively
  • recognize the types of errors made in a given business document
  • recognize mechanical errors in a given business document
Now, more than ever before, professionals use written communication, so mastering the skill of writing clearly is essential. This Business Impact explores the importance of keeping in mind the audience and purpose of any written communication.
  • Topic t2 Objective o3 - Objective Text
A strong writer has the power to inform, persuade, and inspire others using nothing but ideas and words. In this Challenge Series exercise, you'll do all of those things and more, as you analyze and improve an important piece of written communication. The learner plays the role of an employee charged with writing a submission essay for an award competition.
  • Topic t2 Objective o3 - Objective Text
Generally taken near the end of a program, Final Exam: Business Writing Basics enables the learner to test their knowledge in a testing environment.
  • Topic T2 Objective O4
  • Topic T6 Objective O8
  • Topic T10 Objective O12

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