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There are a variety of digital strategies, such as e-commerce and content publishing, which benefit from performance measurement. Using Google Analytics to measure performance data and convert that into actionable insights can help achieve organizational strategies and goals. This course demonstrates creating an Analytics account, creating and viewing numerous reports, and visualizing data important to your business.

Learning Objectives
  • Start the course
  • Sign up for and navigate your Google Analytics account
  • Filter out unwanted statistics from your reports
  • Get detailed data on your e-commerce goals
  • Make use of data obtained outside of Google Analytics
  • View reports generated from your data
  • View reports about the people visiting and using your site
  • Identify how your users are getting to your page
  • View reports on how your advertising is directing traffic to your site
  • Identify how visitors use and navigate your site
  • Create custom reports and use the Google Analytics dashboard to display your most important data
  • Create a Google Analytics account and add the analytics code to your site
  • Audience

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