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To succeed in competitive markets, all organizations need to plan and manage their products and services strategically. Much of the responsibility for doing this lies with operations managers. In this course, you'll learn the basics of product and service management. You'll be introduced to the stages of the product life cycle and the types of actions required at each stage. You'll also learn about a process and best practices for new product or service development. Finally, you'll learn about strategies for managing existing and mature products and services.

Learning Objectives
  • Match stages of the product life cycle to actions that should be taken at each stage
  • Sequence the stages of the new product development process
  • Match current best practices in new product development with their descriptions
  • Recognize strategies for maintaining sales of existing products and services
  • Recognize strategies for revitalizing sales of existing products or services
  • Recognize strategies for rationalizing mature products or services
  • Recognize how to plan and manage an organization's products and services strategically
  • Audience

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