Course Description
Course Objectives
Configure advanced settings
Manage marketing content, templates and integrations
Create and manage leads
Design and create marketing forms and pages
Create and manage segments
Set up and launch customer journeys
Create and manage events
Distribute and analyze surveys
Agenda
Agenda
1 - Marketing Application Configuration
In this module, you will learn about advanced settings, marketing content, templates and integrations in Dynamics 365 for Marketing.
2 - Leads
This module will review how to create, manage and score leads.
3 - Marketing Forms and Pages
This module will cover how to create marketing forms and pages.
4 - Segments and Lists
This module will cover how to manage segments, subscription centers, lists and double opt-in.
5 - Marketing Emails
This module will cover how to create email messages in Dynamics 365 Marketing.
6 - Customer Journeys
This module will review the customer journey creation process.
7 - Insights
This module will demonstrate how to view, understand and manage customer insights.
8 - Events
In this module you will learn how to manage event planning and execution in Dynamics 365 for Marketing.
9 - Surveys
In this module you will review how to configure, design and distribute surveys in Dynamics 365 for Marketing.
10 - Results
In the Results module, you will review marketing event and survey insights.
Audience
Who Should Attend
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.