Course Description
The following is the course description for the Social Media Marketing Course:
Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits,?as well as the risks,?of using different social media platforms to reach current and potential customers.???
Course Objectives:?
Research has consistently demonstrated that when clear goals are associated with learning, it?occurs more easily and rapidly. With that in mind, let’s review our goals for today.???
You Will:
Understand different social media platforms??
Identify audience?
Monitor and measure performance??
Consider pros and cons before making decisions??
?
Agenda
Course?Core Competencies:?
Module 1:?Facebook?
Topic A:?Pros/ Cons?
Topic B:?Likes/ Comments?
Topic C:?Posts/ Links?
Topic D:?Tracking and Measurement?
Module 2:?YouTube?
Topic A:?Pros/ Cons?
Topic B:?Channel?
Topic C:?Content and Voice?
Topic D:?Tags and Measurement?
Module 3:?Twitter?
Topic A:?Pros/ Cons?
Topic B:?Voice?
Topic C:?Tags and Links?
Topic D:?Tracking and Measurement?
Module 4: LinkedIn
Topic A: Pros/Cons
Topic B: Optimize Search in Profile
Topic C: Groups and Links
Topic D: Tracking and Measurement
Module 5: TikTok
Topic A: Pros/Cons
Topic B: Advertisement Types
Topic C: Tracking and Measurement
Topic D: Content
Module 6: Pinterest
Topic A: Pros/Cons
Topic B: Pins and Boards
Topic C: Traffic and Links
Topic D: Tracking and Measurement
Module 7: Tumblr
Topic A: Pros/Cons
Topic B: Posting and Conversation
Topic C: Links
Topic D: Tracking and Measurement
Module 8: WhatsApp
Topic A: Pros/Cons
Topic B: Account Set-Up
Topic C: Major App Features
Topic D: Advertising
Module 9: Snapchat
Topic A: Pros/Cons
Topic B: Audience
Topic C: Ads
Topic D: Tracking and Measurement
Module 10: Instagram
Topic A: Pros/Cons
Topic B: Niche and Quality
Topic C: Hashtags
Topic D: Tracking and Measurement