Course Description
The following is the course description for the Social Media In The Workplace Course:
People love to stay connected, so it’s no wonder that social media sites continue to grow in popularity. However, with social media sites going mobile and are open 24 hours a day, people can often forget where to draw the line, especially at work. Companies should examine how this media is affecting them and how they can implement ways to move forward with technology without letting it interfere with productivity.
Course Objectives
To effectively learn how to use social media in the workplace, an employee must learn the basic building blocks of social media and the different ways they interact and perform. Once we understand that social media is about communication, we can establish guidelines that allow employees feel free to network while staying focused at work.
You Will:
Learn the meaning of social media
Learn different ways social media is used and altered
Build and maintain a social media policy
Keeping your social media secure
Establishing rules for the social media the company posts
Discover the benefits and pitfalls of using social media
Agenda
Course Core Competencies:
Module 1: What is Social Media?
Topic A: Online Communities
Topic B: User Created Content
Topic C: Information Sharing
Topic D: Communication Tools
Module 2: Defining Your Social Media Policy (I)
Topic A: It Should be a Living Document
Topic B: Choosing an Information Officer
Topic C: What Can and Cannot Be Shared
Topic D: Legal and Ethic Specifications
Module 3: Defining Your Social Media Policy (II)
Topic A: New Hire Orientation
Topic B: Let Common Sense Guide You
Topic C: Nothing Offensive
Topic D: Rules on Soliciting and Personal Posts
Module 4: Creating a Living Document
Topic A: What is a Living Document?
Topic B: How Often is it Revised?
Topic C: Who Will Be in Charge?
Topic D: Change Management
Module 5: Keeping an Eye on Security
Topic A: Password Rules
Topic B: Needs Constant Monitoring
Topic C: Keeping Information Confidential
Topic D: Protecting Intellectual Property
Module 6: Rules to Follow When Posting (I)
Topic A: Always Show Respect
Topic B: Stop and Think Before You Post
Topic C: Always Be Honest
Topic D: Never Discredit or Talk Ill of Competitors
Module 7: Rules to Follow When Posting (II)
Topic A: Be Transparent
Topic B: Act Like You Would in Real Life
Topic C: Grammar and Spelling Still Counts
Topic D: Never Post When You are Angry
Module 8: Benefits of Social Media
Topic A: From Audience to Author
Topic B: Builds Customer Loyalty
Topic C: Speed and Flexibility in Communication
Topic D: Two Way Communications
Module 9: The Pitfalls of Social Media
Topic A: Bullying
Topic B: Group Think
Topic C: Trolling
Topic D: Remember, It is Out There Forever
Module 10: Listen to Your Customers
Topic A: They Provide Great Feedback
Topic B: It Makes Them Happy
Topic C: Improves Your Brand
Topic D: Improves Product Development