Course Description
Multi-level marketing, also known as MLM, is a business marketing strategy that many companies use in order to encourage current agents to perform while at the same time growing the team by recruiting and training new agents. This tactic of marketing helps boost the company’s sales force not only from the sales of the primary agent but also from the sales and profits of the agents they have recruited.
Course Objectives:
Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.
At the end of this workshop, participants should be able to:
Know how multi-level marketing works
Build contacts
Recruit new agents
Be familiar with social media and marketing
Provide training for recruits
Agenda
Course Core Competencies:
Module 1: How Does Multi-Level Marketing Work
Topic A: Networking Marketing
Topic B: Independent Agents
Topic C: Commission-Based
Topic D: Agents Recruit New Agents
Module 2: Building a Contact List
Topic A: Leverage Personal Networks
Topic B: Warm Lists
Topic C: Internet-Lead Generation
Topic D: Purchasing Lead List
Module 3: Recruiting New Agents (I)
Topic A: Draw on Personal and Professional Network
Topic B: Recruit Satisfied Customers
Topic C: Recruit Those Who Seek Work Flexibility
Topic D: Stress Benefits of Being Agent
Module 4: Recruiting New Agents (II)
Topic A: Invitation to Marketing Presentation
Topic B: Focus Presentation on Benefits
Topic C: Showcase Success Stories
Topic D: Provide Multi-Media Presentation
Module 5: Training MLM Agents
Topic A: Sponsorship/Mentorship
Topic B: Provide Training in Marketing
Topic C: Provide Training in Recruitment
Topic D: Provide Ethics Training
Module 6: Sponsorship/Mentorship
Topic A: Pair New Agents with Mentors
Topic B: Benefits of Sponsorship/Mentorship to Mentee
Topic C: Benefits of Sponsorship/Mentorship to Mentor
Topic D: Best Mentorship Practices
Module 7: Provide Marketing Presentation Training
Topic A: Provide Training in Presentations
Topic B: Provide Copies of Marketing Presentation
Topic C: New Recruits Practice Presentation
Topic D: Offer Marketing Resources
Module 8: Provide Social Media Training
Topic A: Social Media is Key to Networking
Topic B: Websites and Blogs
Topic C: Facebook and Twitter
Topic D: LinkedIn
Module 9: Provide Training in Recruitment
Topic A: Building a Contact List
Topic B: Leveraging Personal and Professional Networks
Topic C: Provide Presentation/”Elevator Speech” Training
Topic D: Discuss Follow-Up
Module 10: Provide Ethics Training
Topic A: MLM and Bad Raps
Topic B: Only Follow-Up if Opted-In
Topic C: Keeping the Sales Pitch Honest
Topic D: Keep Expectations Realistic