Course Description
Media and Public Relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.
Course Objectives:
Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly.
You Will:
By the end of this workshop, participants will:
Network for success
Manage “Meet and Great” opportunities
Dress for success
Write effectively
Set goals
Manage media relations
Plan issue and crisis communication
Use social media
Deliver effective employee communication
Agenda
Course Core Competencies:
Module 1: Networking for Success (I)
Topic A: Creating an Effective Introduction
Topic B: Making a Great First Impression
Module 2: Networking for Success (II)
Topic A: Minimizing Nervousness
Topic B: Using Business Cards Effectively
Topic C: Remembering Names
Module 3: The Meet and Greet
Topic A: The Three-Step Process
Topic B: The Four Levels of Conversation
Module 4: Dressing for Success
Topic A: The Meaning of Colors
Topic B: Interpreting Common Dress Codes
Topic C: Deciding What to Wear
Module 5: Writing
Topic A: Business Letters
Topic B: Writing Proposals
Topic C: Reports
Topic D: Executive Summaries
Module 6: Setting Goals
Topic A: Understanding Goals
Topic B: SMART Goals
Topic C: Helping Others with Goal Setting
Module 7: Media Relations
Topic A: Television
Topic B: Print
Topic C: Web Presence, Blogs & the Internet
Module 8: Issues and Crisis Communication Planning
Topic A: Gauging the Impending Crisis Level
Topic B: Providing Feedback and Insights
Topic C: How Information Will be Distributed
Topic D: Tracking the Overall Effect
Module 9: Social Media (The PR Toolkit)
Topic A: Blogs
Topic B: Wikis
Topic C: Podcasts
Topic D: Social Benchmarks
Topic E: RSS Feeds
Module 10: Employee Communications
Topic A: Verbal Communication
Topic B: Non-Verbal Communication Skills (Body Language)
Topic C: Email Etiquette
Topic D: Negotiation Skills
Topic E: Making an Impact