Course Description
Webinars are a great inexpensive way to reach a large number of people. Webinars are great tools if you want to market a new or improved product, train employees, demonstrate a new task, or have a meeting with employees located throughout the globe. Being an interactive form of media, Webinars provides a great environment for these activities and so much more.
Creating a Great Webinar is all about providing a great interaction between the presenter and the audience. Your participants will develop the skills needed to promote, host, or facilitate a great Webinar for your company. Sharing your passion and knowledge with a Webinar is the best way to reach many with the power of one.
At the end of this workshop, participants should be able to:
Define webinars and their purpose
Choose the best formats
Prepare for webinars
Avoid common mistakes
Understand how to interact with the target audience
Follow up successfully
Agenda
Course Core Competencies:
Module 1: What Can a Webinar Do?
Topic A: Marketing to Prospective Customers
Topic B: Training or Teaching
Topic C: Demonstrations and Presentations
Topic D: Information Sharing
Module 2: Successful Webinar Criteria
Topic A: Passion and Enthusiasm
Topic B: Value
Topic C: Knowing Your Target Audience
Topic D: Grab and Keep Attention
Module 3: Find the Right Format
Topic A: Tailor It to Your Audience
Topic B: Pre-Recorded
Topic C: The Live Webinar
Topic D: Two Person Team
Module 4: Marketing and Social Media
Topic A: Blog Posts and White Papers
Topic B: Email Marketing
Topic C: Offer An Exclusive Deal
Topic D: Hashtags
Module 5: Leading Up to Your Webinar
Topic A: Reminder Emails
Topic B: Practice and Rehearse
Topic C: Test Your Technology
Topic D: Insert Solicited Questions
Module 6: Drive Up Registration
Topic A: Avoid Spam Filter
Topic B: A Great Title
Topic C: Solicit Questions
Topic D: The Registration Page
Module 7: Presentation Tips
Topic A: Show, Don’t Tell
Topic B: Sharing Your Desktop
Topic C: Strong Visuals
Topic D: Script It
Module 8: Interacting with Your Audience
Topic A: Polling and Surveys
Topic B: Answer Solicited Questions
Topic C: Activities
Topic D: Q&A Sessions
Module 9: Mistakes to Avoid
Topic A: Technical Issues
Topic B: Ignoring Your Audience
Topic C: Audience Not Participating?
Topic D: Timing
Module 10: Post Event
Topic A: Contact No Shows
Topic B: Follow Up Emails
Topic C: Call to Action
Topic D: Make It Easy to Share